Riyadh - Sharikat Mubasher: Almatar Group, a Saudi unicorn in the travel and tourism sector based in Riyadh, invested more than SAR 100 million in the sports sector through the Almatar App, Head of International Public Relations Abdullah Khoja said.

The group aspires to reach more football fans through all platforms, Khoja noted in an interview with Radio Asharq.

The official highlighted that the group extended its partnership with MBC Media Solutions (MMS) to sponsor the broadcasting of the 2024-2025 Saudi Pro League on Shahid platforms and SSC sports channels.

Founded in 2019, Almatar App specializes in international and domestic flight and hotel reservations, and travel solutions with a network of over 250 airlines and more than one million hotels globally. It has been recognized as the fastest-growing online travel agency (OTA) in the Kingdom, with over 4.5 million+ downloads.

The application enables users to book flights, hotels, and accommodations, offering extensive credit facilities with flexible installment plans.