Dubai – Sharikat Mubasher: Pemo, the UAE-based fintech company, announced the successful closure of a $7 million Pre-Series A Funding round as it seeks to continue its unprecedented growth in the region.
Following two years of remarkable success in the UAE, the leading Emirati spend management platform has secured this funding in the wake of achieving a milestone moment of reaching AED 1.4bn in annualised transactions, according to the company’s press release.
Testament to its core focus on offering exceptional customer service, the start-up is set to use the investment to drive further innovation in its product and continue delivering an exceptional experience and value for its customers.
Furthermore, Pemo is eying expansion into wider markets in the GCC, including Saudi Arabia, which is fast becoming a major technology hub, with an appetite for smart, digitally-connected solutions.
Co-led by investors Shorooq and Augmentum Fintech, the new investment builds on the business’ success so far - with more than 4,000 companies already using Pemo’s award-winning software to manage their expenses.
Ayham Gorani, Co-Founder of Pemo, commented: “We’ve been on a mission to help businesses save time and money by simplifying expense management and empowering teams to make responsible purchasing decisions. The UAE’s thriving ‘pro-business’ ecosystem has been the perfect foundation for Pemo’s growth, and we’re excited to strengthen our presence further, enhance our product offering, and expand into new markets.”.
Echoing these thoughts, Tim Levene, CEO of fintech-focused investment company Augmentum said: “Pemo represents an outstanding opportunity in a rapidly growing market, led by a seasoned team with a proven track record in European fintech. We believe Pemo is well-positioned to play a pivotal role in driving economic growth across the Middle East, a region we are closely monitoring and where we see considerable opportunity and exciting developments in the fintech space. With our extensive expertise and network in the fintech sector, we are excited to support Pemo as they embark on this next phase, unlocking the market’s vast potential through transforming expense management and corporate payments, and accelerating the growth of SMEs on a global scale.”
Bilal Baloch, Partner at Shorooq, added: “Pemo has been on an exciting journey from day one. We recognized the potential of the business early on, building a value creation plan for the company, and it’s been great to see them go from strength to strength under the leadership of stellar co-founders. We are looking forward to supporting Pemo during its next phase of growth as it enters dynamic new markets and accelerates fast and cost-effective decision-making for SMEs”.
