Riyadh - Sharikat Mubasher: Saudi Arabia’s Small and Medium Enterprises General Authority (Monsha’at) launched a new section on the commercial innovation portal Fikra to empower innovators to transform their ideas into investible business projects.

The Commercial Innovation Journey section enables innovators to introduce their virtual investment projects through the Startup Studios gateway and investment incubators, connecting them with more than 30 investing entities.

The Fikra platform aims to empower innovators and promising innovative enterprises by facilitating their adoption of emerging technologies and supporting their establishment and growth.

It targets connecting innovators with relevant national entities from the government, private, and non-profit sectors that can help these beneficiaries and enable their sustainable development.

Furthermore, the authority aims to distribute educational resources and organize events that showcase the significant benefits of investing in innovation and emerging technologies within the Kingdom through the Fikra platform.

The platform targets entrepreneurs, innovators, innovative small and medium-sized enterprises (SMEs), and service providers from the Commercial Innovation ecosystem.