Riyadh - Sharikat Mubasher: Avolta, a global travel retailer with operations in 64 countries, launched its operations in Saudi Arabia with a strategic partnership with King Khalid International Airport.
In a statement, Avolta revealed that it signed a new contract to operate 10 food and beverage concepts, spanning 2,125 square meters, across King Khalid International Airport’s Terminals 1 and 2 in Riyadh.
Under this contract, Avolta will introduce new international brands to the Saudi airport sector for the first time to enhance the traveler experience and contribute to the Kingdom’s strategy of attracting 150 million tourists by 2030.
This move reinforces Avolta’s presence in the Middle East and enables it to increase its market share through access to an additional 28 million passengers annually in Terminals 1 and 2.
Abdulaziz Al-Asaker, Chief Commercial Officer at Riyadh Airports Company, stated that the partnership will redefine the travel experience through a remarkable array of food and beverage offerings.
“This partnership underscores our commitment to elevating services for our passengers, bringing a global culinary selection and introducing top-tier concepts to Saudi Arabia for the first time in a Saudi airport,” Al-Asaker added.
Meanwhile, Luis Marin, Avolta’s President and CEO of Europe, Middle East, and Africa, commented: “The contract win marks a significant milestone in our expansion strategy, with shared goals to contribute to Saudi Arabia’s aim to attract 150 million tourists by 2030.”
With 5,100 outlets worldwide and data-driven insights from 500 million customers annually, Avolta selected 10 ideal F&B concepts from fine dining to fast food and grab & go, including L’Eto, the first of its kind in the Saudi aviation sector known for nutritious healthy food, and Dallah Coffee, offering authentic regional cuisine with Arabic coffee, dates, and sweets.
Avolta will also introduce brands that are already successful at other Avolta locations like the family casual restaurant Giraffe and the innovative hybrid Hudson Café.
