Riyadh - Sharikat Mubasher: Floward, the go-to online flowers and gift delivery destination, forged a strategic partnership with Damas Jewellery, the leading jewelry brand in the GCC, to redefine the art of luxury gifting in the region.

The agreement was signed by Abdulaziz Al Loughani, Chairman and CEO of Floward, and Luc Perramond, Chairman and CEO of Damas Jewellery, according to a recent statement.

Launching first in Saudi Arabia and expanding across the GCC, this partnership offers customers the opportunity to pair stunning Damas Jewellery pieces with Floward’s premium flowers, chocolates, and more, creating the ultimate luxury gifting experience.

Through this partnership, Floward will integrate its expertise in curated gifting with Damas Jewellery’s legacy of elegance and craftsmanship. Both brands will launch joint marketing campaigns to ensure the partnership’s success and maintain strong visibility across key markets.

Commenting on this partnership, CEO Al Loughani stated that it represents a remarkable step forward in the company’s mission to bring joy, convenience, and thoughtfulness to gift-giving.

“Collaborating with a distinguished brand like Damas Jewellery allows us to expand our premium offerings, catering to customers who seek exclusivity and sophistication. Together, we are redefining the gifting experience in the GCC and beyond,” Al Loughani added.

On his part, CEO Perramond stated: “This collaboration marks a significant step in strengthening our digital presence and expanding our reach in Saudi Arabia and the broader GCC regions. Together, we look forward to offering our customers a seamless and elevated shopping experience, while continuing to innovate and grow within the online marketplace.”

The partnership reflects the shared commitment of both brands to innovation and excellence, setting a new benchmark for the gifting industry in the region.