Cairo – Sharikat Mubasher: The 2024 Global Entrepreneurship Survey by GoDaddy highlights the increasing importance of digital tools for small businesses and the critical role of cybersecurity in ensuring their sustainability and competitiveness.
Egyptian entrepreneurs, in particular, have demonstrated a robust embrace of digitalization, recognizing its potential to transform their operations and drive growth.
The survey underscores how deeply technology has become embedded in small business practices, with 99% of Egyptian entrepreneurs identifying digital tools as a key competitive advantage. Furthermore, 98% of respondents stated that digitization has significantly improved their work processes, enhancing efficiency.
The importance of integrating both online and offline sales was also widely acknowledged, with 94% of entrepreneurs citing this combination as crucial for business success.
This growing reliance on digital solutions is reflected in the widespread use of tools such as email notifications (92%), customer service systems (92%), and online booking platforms (89%) to interact with customers and optimize operations.
Additionally, 70% of small businesses now use customer relationship management (CRM) systems to track and manage customer interactions, showcasing a significant shift toward data-driven engagement strategies.
Looking to the future, Egyptian entrepreneurs are prepared to further invest in digital solutions to expand their reach and grow their businesses. In 2024, 95% of respondents plan to increase spending on online sales and marketing efforts, signaling a clear trend toward leveraging digital channels to meet customer demands and achieve long-term growth.
This optimism is bolstered by the support of companies like GoDaddy, which provides a suite of online tools, resources, and expert guidance to help small businesses navigate the digital landscape and thrive.
Selina Bieber, Vice President for International Markets at GoDaddy, said: “GoDaddy continues to serve as a champion of small businesses in the ever-evolving digital ecosystem, providing digital solutions and expert guides to entrepreneurs to start and grow a business, build a professional website, attract customers and sell their products or services. With its robust suite of online tools, GoDaddy is making opportunity more inclusive for all and supporting small businesses on their digital journeys.”
The adoption of digital tools increases, however, increases the need for robust cybersecurity measures. The survey reveals a growing awareness among Egyptian entrepreneurs about the importance of online security, with 95% reporting confidence in their preparedness against cyberattacks.
In conclusion, GoDaddy’s survey paints a promising picture of digital transformation among Egyptian small businesses. Entrepreneurs are increasingly adopting digital solutions to improve customer interaction and operational efficiency while recognizing the need to strengthen cybersecurity measures. Through its commitment to empowering small businesses with technology and expertise, GoDaddy continues to play a key role in supporting their growth and competitiveness in the evolving digital ecosystem.
