Z raises $1.5mn in Seed fund to foster Morocco’s retail sector

GHADA.ISMAIL
Dec 15, 2024

Rabat – Sharikat Mubasher: Moroccan B2B marketplace ZSystems announced the successful closure of a $1.5 million Seed funding round, led by Morocco-based VCs—MNF Ventures (through its MNF II fund), Witamax (through Fund II and III), Cash Plus Ventures, and Kalys Ventures.

The fresh capital is meant to fuel the company’s technology development, product catalogue expansion, and preparation for its next growth phase, according to a press release.

Founded in 2022 by Meriem Benabad, Samer Choumar and Youssef Ait-Haddouch, Z’s platform empowers traditional retailers and brands with direct access to consumers, reviving competitiveness in traditional trade, which accounts for 85% of the Fast-moving consumer goods (FMCG) market.

Meriem Benabad, Founder & COO at Z said: “Our platform is not just about transactions; it’s about transforming lives and creating opportunities for local retailers. This funding enables us to expand our vision and accelerate our impact.”


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