Riyadh – Sharikat Mubasher: The Small and Medium Enterprises General Authority (Monsha'at) will organize its 4th franchise tour for this year, to take place from 23 to 24 of December in its SMEs support center of Jeddah.
For 2025, Monsha’at is scheduled to commence its franchise program with 5 tours in different governorates in cooperation with the Ministry of Commerce, The National Transformation Program (NTP), the Small & Medium Enterprise Bank, and other supportive entities.
This aims to shed light on the services and programs provided to support the franchising ecosystem, which would result in increasing GDP as part of the objectives of Vision 2030.
The tour will feature a discussion session on expansion opportunities through franchising in Jeddah governorate, in addition to showcasing the role played by governmental entities to support SMEs and young entrepreneurs in the same field.
During this tour, Monsha’at is supposed to organize 12 different workshops, assisted by multiple concerned parties including the organizers, that aim to spur expansion and investment through the franchise work model, in addition to inviting over 30 brands to showcase their franchise opportunities across the Kingdom.
The tour's primary goal is to boost awareness and understanding of commercial franchises, covering legal, operational, and marketing aspects. It seeks to stimulate expansion and investment through the commercial franchise business model.
