Riyadh hosts RFF 2025 to lead real estate into sustainable future

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GHADA.ISMAIL
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Jan 26, 2025
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Riyadh – Sharikat Mubasher: The Real Estate Future Forum (RFF) 2025 is set to kick off tomorrow from 27 to 29 January at the Four Seasons Hotel in Riyadh, bringing together global industry leaders, policymakers, and investors worldwide.

Featuring over 300 speakers from 85 countries, the event will focus on innovation, sustainability, and investment strategies that are reshaping the global property market, with a particular emphasis on the Middle East.

The forum will explore a wide range of topics, including smart cities, digital transformation, sustainable construction, and real estate investment trends. It will emphasize how technologies such as artificial intelligence, blockchain, and green building innovations can be integrated into real estate practices to drive future development.

As part of Saudi Arabia’s Vision 2030 initiative, the forum will highlight the country’s flagship projects, such as NEOM, The Red Sea Project, and Diriyah Gate, which showcase how real estate development can stimulate economic growth while prioritizing sustainability. With the Middle East’s $1 trillion real estate pipeline, discussions will delve into strategies for leveraging sustainable construction and digital advancements to create urban developments that are resource-efficient, inclusive, and economically viable.

Sustainability will be a key theme, with attention on reducing carbon emissions, implementing green architecture, and adopting sustainable procurement practices to achieve long-term environmental and economic goals. These efforts align with the broader mission of fostering resilient and socially inclusive urban environments.

The forum will include 30 high-level dialogues and 25 in-depth workshops covering trends like virtual reality for property marketing, the metaverse, robotics, and 3D printing in construction. Community-centered urban planning will also be addressed, with discussions on inclusivity, mixed-use developments, and sustainable housing models that enhance quality of life.

Prominent participants will include Saudi government officials, global investors, and media figures such as former U.S. President Bill Clinton and Piers Morgan. Following the success of the 2024 edition, which saw over SR100 billion ($26.6 billion) in agreements signed, the 2025 forum is expected to facilitate even more transformative deals and partnerships.

As a platform for shaping the future of real estate, RFF 2025 will align with Saudi Arabia’s Vision 2030 goals, offering participants an opportunity to engage in networking, collaboration, and knowledge-sharing to advance innovation, economic diversification, and sustainability in the sector.


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