Riyadh – Exclusive Sharikat Mubasher: Waseem Pharaon, Chairman of Waseem Pharaon Refrigeration (WP Refrigeration), stated that the company is planning to expand its operations in the logistics services sector for the food industries in Saudi Arabia.
In an interview with Sharikat Mubasher on the sidelines of the Saudi Food Manufacturing Exhibition 2025, Pharaon said the company aims to address part of the gap in the Kingdom’s logistics sector by introducing new products to meet demand and enhance supply chains.
He emphasized that the company’s primary goal is to achieve 100% Saudi-made components in its factories under the national “Made in Saudi” initiative, noting that WP Refrigeration is one of the first companies operating in this sector within the Kingdom.
WP Refrigeration Factory is a leading manufacturer and assembler of high-quality refrigeration units headquartered in Jeddah. Exclusively licensed by Bitzer GMBH Germany, the world leader in refrigeration technology, we are committed to providing exceptional products that meet the highest industry standards.
The factory was established in 2023 with a partnership extending for more than 25 years with the German company Bitzer and under the direct supervision of its engineering and technical staff.
Waseem Pharaon Factory provides industrial services, engineering study, and engineering designs for all types of refrigeration units with the highest international specifications.
Taking place from 13-15 April 2025 at Riyadh Front Exhibition & Conference Centre, the Saudi Food Manufacturing Exhibition 2025 connects with 550+ exhibitors from 70+ countries in the heart of the Kingdom’s manufacturing industry—Riyadh.
This edition puts logistics innovation in the spotlight—exploring AI-powered supply chains, robotics, and sustainable automation. Industry leaders will gather to tackle challenges, drive efficiencies, and shape the future of food production.
