Riyadh – Sharikat Mubasher: Global chauffeur service Blacklane announced its expansion across Saudi Arabia, marking the first phase of its broader growth strategy in the Kingdom.

The move is backed by TASARU Mobility Investments, a wholly owned investment arm of Saudi Arabia’s Public Investment Fund (PIF), as per a recent press release.

Following its scale-up in Dubai, Blacklane’s entry into Saudi Arabia is aimed at meeting rising demand for premium and sustainable mobility services. The company will introduce luxury vehicles across key cities including Riyadh, Jeddah, Dammam, and Mecca, with future plans to launch electric vehicles and a dedicated Chauffeur Academy to train local talent.

Jens Wohltorf, CEO and co-founder of Blacklane, commented: “Bringing our luxury chauffeur service to the Kingdom marks an exciting milestone in Blacklane’s global expansion. Saudi is a key destination for sophisticated travellers and residents alike, and we’re proud to introduce a new standard of reliable, high quality and seamless mobility to the region.”

Michael Mueller, CEO of TASARU Mobility Investments, added: “TASARU’s investment in Blacklane marks a key milestone in our ongoing efforts to transform the mobility sector in Saudi Arabia. By introducing premium, sustainable chauffeur services and advanced training through the Chauffeur Academy, we’re actively contributing to Vision 2030’s objectives, including economic diversification, and local job creation.”

The expansion includes the opening of Blacklane’s Riyadh office and strategic hires across sales, marketing, operations, and account management, led by general manager Adib Samara. The company plans to announce service in additional Saudi cities in the coming months.