Riyadh – Sharikat Mbasher: Mercedes-Benz Cars Middle East signed a Memorandum of Understanding (MoU) with EVIQ, Saudi Arabia’s leading EV infrastructure provider, alongside its official distributor Juffali Automotive Company (JACO).
According to an announcement by EVIQ on X.com, this partnership aims to accelerate the development of a network of high-power EV charging stations across the Kingdom, supporting Saudi Arabia’s Vision 2030 goals for sustainable and advanced mobility.
The initiative will also focus on customer education, promoting electric mobility adoption, and fostering innovation and local talent development.
The collaboration ties into Mercedes-Benz’s global “Ambition 2039” strategy for a net carbon-neutral fleet, and leverages EVIQ’s expertise in high-speed charging alongside JACO’s decades-long presence in Saudi Arabia.
Michael Stroband, CEO of Mercedes-Benz Cars Middle East, commented: “At Mercedes-Benz, we are committed to pioneering sustainable luxury mobility. This collaboration with EVIQ is more than just infrastructure — it’s about supporting the Kingdom’s transformation into a global innovation leader. Together, we’re driving progress that complements Vision 2030’s economic diversification goals and a greener future.”
Mohammed Gazzaz, CEO of EVIQ, added: “EVIQ remains at the forefront of developing Saudi Arabia's EV ecosystem. This strategic partnership with Mercedes-Benz, a world-renowned leader in innovative mobility and Juffali Automotive Company (JACO), its official general distributor in Saudi Arabia, further solidifies our commitment to fostering strong collaborations to further enhance the EV infrastructure across the Kingdom, accelerating the transition to a sustainable transportation future.”
