Almosafer eyes IPO and expansion into emerging markets

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GHADA.ISMAIL
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Jun 2, 2025
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Riyadh – Sharikat Mubasher: Almosafer, the leading Saudi travel platform owned by Seera Holding Group, plans to go public on the Saudi stock exchange within the next two to three years, according to the company’s Vice President, Khalid Alyahya.

 He told Al Arabiya Business that financial and operational preparations are already underway, in parallel with plans to expand into new and emerging travel markets.

Alyahya said Almosafer is actively exploring partnerships with regional tourism authorities and expanding beyond its current presence in Saudi Arabia, the UAE, Qatar, Oman, Kuwait, and Bahrain.

The company posted an 8% year-on-year increase in total bookings for Q1 2025, reaching SAR 1.73 billion. Domestic travel now makes up 42% of bookings, driven by major events like Riyadh Season, AlUla festivals, and growing demand for cultural and experiential tourism.

He also noted rising demand for flexible travel options, with “book now, pay later” or flexible booking choices surging from 14% in 2024 to 25% in 2025.

Almosafer’s regional expansion comes amid double-digit growth in Middle East and international bookings, and a strategic role in Saudi Arabia’s “Nusuk” platform as an official partner for the Direct Hajj initiative. Through its sister company, Mawasim, it also offers integrated travel services for pilgrims.


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