Riyadh – Sharikat Mubasher: Saudi Arabia’s Social Development Bank (SDB) is set to host the second edition of the Entrepreneurship and Modern Business Practices Forum, DeveGo 2025, in Riyadh from 21 to 23 December at the King Abdulaziz International Conference Center.

As per a recent press release, the forum will unveil new support programmes and financial products for startups, alongside strategic partnerships. Key highlights include the NEXT UP Challenge, where 20 startups will pitch to investors. SDB expects the event to attract more than 25,000 visitors over three days.

DeveGo 2025 will bring together entrepreneurs, investors, policymakers, and global thought leaders through panel discussions, workshops, and networking activities. Confirmed speakers include Rebeca Grynspan, Secretary-General of the United Nations Conference on Trade and Development, futurist Ian Khan, and Jonathan Greechan, CEO of the Founder Institute.

Held under the patronage of Ahmed bin Sulaiman Alrajhi, Minister of Human Resources and Social Development and Chairman of SDB’s Board, the forum aims to strengthen Saudi Arabia’s entrepreneurship ecosystem and promote modern business practices. This year’s edition will be held under the theme “Don’t start from zero… start from DeveGo.”