Riyadh – Sharikat Mubasher: Saudi startup Yamm announced the closure of a seed funding round co-led by Vision Ventures and Arzan Venture Capital, with participation from 2Pi Ventures, Plus VC, F6 Ventures, and a group of strategic angel investors.
As per a recent press release, this round follows Yamm’s pre-seed raise in October 2024 and will support the company’s plans to scale its post-purchase automation platform across the Kingdom and the wider region.
Founded in late 2023 by Sultan Alsubhi, Mohammed Alshalati, and Hamadah Alkhaldi, Yamm focuses on simplifying returns, refunds, and exchanges for e-commerce merchants. The platform allows customers to initiate returns and receive instant refunds or exchanges within seconds, while merchants gain access to analytics, logistics integrations, and flexible settlement tools. The solution targets a major operational gap in regional e-commerce, where many merchants still rely on manual processes, and customers often wait weeks for refunds.
Since launch, Yamm has processed hundreds of thousands of refunds and recorded triple-digit growth, enabling merchants to issue refunds in under 30 seconds.
Investors said the platform addresses one of the most overlooked pain points in e-commerce and has the potential to define the post-purchase experience category in Saudi Arabia and the broader MENA market.
