Hido secures foreign investment to expand local tourism platform

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GHADA.ISMAIL
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May 12, 2026
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Riyadh – Sharikat Mubasher: Saudi tourism app Hido announced the closing of a new investment round aimed at accelerating the development of its local tourism platform in Saudi Arabia, with participation from investor Ben Harburg and Shaddah Studio.

Hido said in a press release that the funding round, supported by the Tourism Development Fund, reflects growing confidence in the future of authentic tourism experiences and the role of local communities in sharing Saudi culture with visitors through secure and accessible digital platforms.

Founded to connect travelers with authentic local experiences, the company positions itself as a bridge between travelers and local communities, helping visitors discover hidden destinations, cultural stories, and traditional experiences across different regions of Saudi Arabia.

Hido added that the investment will help accelerate its expansion plans across the Kingdom, enhance its technology infrastructure, improve customer experience, strengthen operational readiness, and expand strategic partnerships as part of its next growth phase.


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