Riyadh - Sharikat Mubasher: SQUATWOLF, the premium performance wear brand, officially opened its first store in Saudi Arabia, marking a major milestone in its regional expansion facilitated by AstroLabs.

Through this expansion, SQUATWOLF plans to deepen its engagement with the Saudi fitness community, expand its retail footprint across the Kingdom, and grow its relationships with local athletes and customers, according to the official statement released today.

Anam Khalid, Co-Founder and Co-CEO of SQUATWOLF, said: “Saudi has been one of our loudest communities for years—the orders, the messages, the athletes, the people who found SQUATWOLF before we ever had a presence there. The Kingdom made room for us long before we had a physical space in it. This is not just a store opening. It is us finally showing up for a community that never stopped showing up for us.”

He highlighted that SQUATWOLF’s entry into the Saudi market was facilitated by the Ministry of Investment (MISA). “This kind of belief from leadership changes everything. It tells you that what you are building matters and that the doors being opened for you are being opened intentionally.”

For his part, Wajdan Gul, Co-Founder and Co-CEO, commented: “This is not just another store opening. It is our first real step into a market that has been moving with a kind of ambition you can feel the moment you land. Riyadh is building, growing, and claiming its place in the world at a pace that is impossible to ignore.”

Founded in Dubai in 2016, SQUATWOLF began with a singular focus: gym culture, community, and performance apparel designed to make people stronger, physically and mentally. It has grown into a global brand with a presence in over 120 countries, a loyal customer base, and a community of athletes who treat the brand as part of their training identity.