Riyadh - Sharikat Mubasher: Nothing Tech, a technology company based in London, entered into a strategic partnership with the multinational conglomerate company Lulu Group International to expand its customer network in the GCC region, a recent press release revealed.

Under this partnership, Lulu Group customers across the GCC region will have access to Nothing’s second-generation flagship smartphone, Nothing Phone (2), as well as the brand’s popular accessories such as Ear 2, EarStick, and the accessories from CMF by Nothing, which includes Buds Pro and Watch Pro.

The collaboration with the Emirati-based company came as part of Nothing Tech’s strategy to expand in the Middle East through retail partnerships, regional availabilities, and GCC-wide support, backed by the growing demand for the brand and its products.

Rishi Kishor Gupta, Regional Business Director for the Middle East and Africa at Nothing, said that the partnership will enable Lulu Group's customers to experience the full range of Nothing’s top-notch tech products.

For his part, Mujeeb Rehman, Director of Buying at LuLu Group International, stated that the partnership with Nothing is a testament to the group’s dedication to providing its customers with leading-edge technology.

“With Nothing's state-of-the-art products, we are confident that this partnership will elevate the tech retail experience for our diverse customer base," Rehman added.