Kholoud Hussein 

From manufacturing and healthcare to logistics and smart cities, digital twins are changing how businesses design products, manage operations, and make decisions. For startups, the technology offers opportunities to reduce costs, improve efficiency, and develop new business models.

As businesses increasingly rely on data to improve performance, digital technologies are moving beyond monitoring operations to predicting potential outcomes. One technology gaining momentum is the digital twin, a concept that connects the physical world with virtual environments, enabling organizations to understand, test, and optimize real-world systems.

Although digital twins have gained prominence alongside developments in artificial intelligence (AI), the Internet of Things (IoT) and advanced data analytics, their applications are no longer limited to large corporations. They are also creating opportunities for startups to develop innovative solutions and gain a competitive advantage.

What is a digital twin?

A digital twin is a virtual representation of a physical object, system or process that is continuously or periodically updated using data from its real-world counterpart. It can represent anything from an individual machine or vehicle to an entire factory, building, supply chain or urban infrastructure network.

Unlike a static 3D model, a digital twin reflects the actual condition and performance of the physical asset it represents. It uses real-time or regularly collected data to monitor operations, identify problems, simulate different scenarios, and predict potential outcomes.

For example, a manufacturing company could create a digital twin of a production machine. Sensors installed on the equipment collect information about temperature, pressure, vibration and operating speed. This data is transferred to the virtual model, allowing the company to monitor the machine's condition, identify unusual patterns and anticipate potential failures before they disrupt production.

The technology combines connected sensors, data infrastructure, simulation and analytics, often supported by AI and machine learning. This enables businesses to move from reactive management, addressing problems after they occur, towards predictive and proactive decision-making.

Why are digital twins relevant to startups?

For startups, digital twins represent both a technology opportunity and a potential source of operational efficiency.

1. Reducing product development costs

Developing physical prototypes and conducting repeated tests can be expensive, particularly for startups in manufacturing, automotive technology and robotics. Digital twins allow companies to simulate product performance under different conditions before investing in physical production.

A startup developing industrial equipment, for instance, can test how a product responds to different temperatures or operating pressures through a virtual model. This can help identify design weaknesses, reduce testing costs and shorten product development cycles.

2. Improving operational efficiency

Startups operating in manufacturing, logistics and industrial services can use digital twins to monitor equipment, production processes and supply chains.

A small manufacturing business could use the technology to identify production bottlenecks, monitor machinery and anticipate maintenance requirements. Reducing equipment downtime and improving asset utilization can have a direct impact on operating costs, particularly for early-stage companies working with limited resources.

3. Creating new business models

Digital twins also offer commercial opportunities for startups developing technology solutions for other businesses. Companies can build platforms offering predictive maintenance, infrastructure monitoring, asset management and operational simulation.

For example, a startup could develop a digital twin platform for commercial buildings, helping property owners monitor energy consumption, heating and cooling systems, and equipment performance. Such solutions could be offered through subscription-based software or customized services, creating recurring revenue opportunities.

4. Expanding into healthcare and smart cities

The technology is also gaining relevance beyond industrial applications. In healthcare, digital twins can support medical research, hospital operations and the development of more personalized approaches to treatment, subject to appropriate clinical validation and regulatory requirements.

In smart cities, digital twins can model traffic flows, energy consumption, water distribution and infrastructure performance. This creates opportunities for startups developing solutions that help municipalities and infrastructure operators assess the potential impact of projects before implementing them.

What challenges should startups consider?

Despite its potential, adopting digital twin technology requires investment in reliable data, sensors, software infrastructure and specialized expertise. Integrating information from different devices and systems can also be challenging, particularly for startups with limited technical and financial resources.

Cybersecurity and data protection are additional concerns, as digital twins may contain sensitive information about business operations and critical infrastructure. Inaccurate data or unauthorized access could undermine the reliability of these systems.

Consequently, startups do not necessarily need to develop complex digital twins from the outset. Focusing on a specific operational challenge, such as reducing equipment failures or improving energy efficiency, can provide a more practical starting point.

What does the future hold?

As AI, IoT, cloud computing and data analytics continue to advance, digital twins are expected to become increasingly relevant to business operations and product development.

For startups, the opportunity lies not only in developing the technology but also in identifying industries where virtual modeling, monitoring and predictive capabilities can solve existing problems.

Ultimately, the commercial value of digital twins will depend on the quality of their data, the accuracy of their models and their ability to deliver measurable business outcomes. By enabling companies to test decisions virtually before implementing them in the physical world, the technology could become an important driver of innovation, efficiency and growth.

Noha Gad

When a company becomes the target of a hostile takeover, its board has several options for resisting the bid, notably the Pac-Man defense strategy. Through this approach, the target company turns things around by trying to take over the acquirer, in a move to scare off the expected acquirer by buying a majority stake in the other company. The approach can be risky yet necessary for survival for the target company. 

The purpose of the Pac-Man Defense is similar to any other defensive strategy against a hostile takeover: to make a takeover very difficult for the acquiring company, in hopes that it will abandon the attempt.

The term originated from the Pac-Man game, where players must avoid ghosts that are trying to chase and eliminate them. In the game, if Pac-Man consumes a power pellet, the player will be able to turn around and eliminate the ghosts.

In the Pac-Man takeover defense, the target company acquiring or “eating” shares of the acquiring company is analogous to consuming a power pellet. The defensive strategy gives the target company the power to fend off the hostile takeover.

How does the Pac-Man defense strategy work?

Target companies may use this strategy to avoid a hostile takeover by turning the tables on the acquirer and mounting a bid to take over the raider. During the acquiring phase, the acquiring company may begin a large-scale purchase of the target company’s shares to gain control of the company. As a defense-strategy, the target company may buy back its shares and purchase shares of the acquiring company.

The resources needed for the strategy are usually made available through:

• Selling its own assets: The target company can use existing cash or cash equivalent assets to secure enough money to buy large amounts of shares of the acquirer.
• Selling non-core business units:  The company can sell off non-core business units to secure cash.
• Borrowing cash: The company can borrow cash from lenders or by issuing bonds or additional stock shares. The latter method of financing offers the additional benefit of diluting the target company’s outstanding shares, so the acquirer would have to purchase more shares to obtain more than 50% of the total outstanding stock of the target company.
• War chest: A war chest is a cushion of cash stored by the company in the event of adverse events. It typically includes assets that can be easily liquidated to produce cash. Using war chest financing for a Pac-Man defense is vital, as it means the target company is using its excess cash or cash reserves.

Main weaknesses 

Although the Pac-Man defense can be a powerful way for a target company to resist a hostile takeover, it comes with substantial risks, including:

• High financing needs. This strategy is extremely expensive, as it usually includes selling off assets or non-core business units, or increasing the company’s debt to put the strategy into action.
• Shareholder dilution: If the target issues new shares to fund the defense strategy, existing shareholders may own a smaller percentage of the company and see the value of their holdings diluted.
• High transaction costs: Investment-banking fees, legal counsel, financing costs, and potential breakup penalties can consume substantial capital before any shares actually change hands.

These main drawbacks, among others, make the use of the Pac-Man defense rare because it demands exceptional financial strength, fast execution, and a high tolerance for risk. It can deter a hostile bidder, but it may leave the defender overleveraged, diluted, asset-stripped, or distracted.

Ghada Ismail

As the construction industry faces growing pressure to reduce its environmental footprint, innovative material technologies are creating new opportunities to address both industrial emissions and the mounting plastic waste problem. Egyptian startup TileGreen is working at the intersection of these challenges, developing manufacturing solutions that turn difficult-to-recycle plastic waste into sustainable building materials.

In this interview with Sharikat Mubasher, conducted on the sidelines of the Green Shift Summit 2026 in Cairo, Khaled Raafat, CTO and Co-founder of TileGreen, explains how the company uses machine learning to improve manufacturing consistency, what differentiates its products from conventional building materials, and why Saudi Arabia represents an important market for its technology licensing model. He also shares his perspective on the fundraising challenges facing green startups and the growing role of AI in making sustainability commercially viable.

Could you tell us a little about yourself and the problem your company is trying to solve?

I am Khaled Raafat, CTO and co-founder of TileGreen, a material technology company specializing in developing manufacturing technologies that transform difficult-to-recycle plastic waste into sustainable building materials.

We are addressing two major challenges. The first is plastic waste, as only around 10% of plastic waste globally is recycled, while the remainder is typically landfilled, incinerated, or openly dumped.

The second is the construction industry's significant carbon footprint. As one of the most carbon-intensive industries, it faces major decarbonization commitments for 2030 and 2050. However, the solutions currently available are not sufficient to meet these targets.

What differentiates TileGreen's approach from existing solutions, and what gives the company a competitive edge?

Green solutions are often perceived as involving trade-offs, whether in terms of pricing, technical specifications, or other parameters.

At TileGreen, our technology platform enables us to develop more than 100 applications for indoor and outdoor non-structural building materials using plastic waste, without cement or chemicals. We achieve this through a thermomechanical, machine learning-based technology.

The resulting materials offer higher technical specifications than conventional concrete applications. Beyond their environmental benefits, they are also cost-competitive, generating savings in upfront costs, installation, and throughout their lifecycle.

What has been the biggest challenge in turning your idea into a scalable business, and how have you addressed it?

One of our biggest challenges has been penetrating the construction market, which is both large and traditionally slow to adopt innovation.

The dynamics of established industries can make introducing new solutions particularly challenging. Convincing customers to test and eventually adopt an unfamiliar product requires considerable effort and time.

I believe this stage represents a critical turning point for any startup, marking the transition from the idea stage to pilot projects and early commercialization. Successfully navigating this transition is essential to building a scalable business.

How are you leveraging artificial intelligence and other emerging technologies to improve your manufacturing processes and product quality?

Technology is at the core of our manufacturing process. Our system is based on machine learning because one of the biggest challenges facing recycling and other green solutions is maintaining consistent product quality despite variations in raw materials.

To address this, we developed what we call the Material Intelligence Model, a material science-based machine learning model capable of characterizing feedstock in real time.

We consider it the brain of our technology platform. Rather than relying on fixed operating parameters and manual adjustments, the model determines how the production line should operate based on the characteristics of the incoming materials.

This allows us to operate more efficiently and maintain product quality despite variations in feedstock. With this model, we have achieved more than 95% production consistency, significantly reducing the risks of inconsistent output and machine downtime.

What are your main growth priorities, and are you exploring new partnerships or expansion opportunities in the GCC, particularly Saudi Arabia?

We have evolved from being solely a green building materials provider into a technology provider. We realized that scaling these solutions requires reliable manufacturing technologies that can consistently deliver high-quality products. Since we could not find off-the-shelf technologies that met our requirements, we decided to develop our own.

Our primary business model is now based on turnkey technology licensing for existing building materials manufacturers across different markets. Instead of simply supplying the finished building materials, we provide manufacturers with the technology, factory setup, know-how, and standard operating procedures needed to produce them.

This approach allows us to expand into different markets through a scalable licensing model.

We have recently been working to strengthen our presence in the GCC, particularly Saudi Arabia. We have secured two licensing memorandums of understanding worth a combined $7 million and are close to finalizing our first licensing agreement in the Kingdom.

Our corporate structure includes a company incorporated in Delaware, alongside companies in Egypt and Saudi Arabia, with plans to establish a presence in China. Egypt remains our main operational base, while Saudi Arabia represents an important market for commercializing our technology through licensing, with potential for further strategic expansion.

What are the biggest challenges green startups face when raising capital compared with startups in more established sectors?

Green startups, particularly those working in hardware and deep technology, are not necessarily a suitable fit for every investor. One of the biggest challenges is finding enough angel investors and venture capital firms that understand the development journey of hard-tech startups and have the right expectations.

Founders also need to educate investors about their business models and demonstrate why these ventures require a different investment approach. Naturally, the conversion rate when approaching investors may be lower than that of fintech or e-commerce startups.

The growth journey is also different. The exponential growth curves often associated with traditional startups do not necessarily apply to hard-tech companies. Their development tends to be more gradual and incremental, requiring patience and sustained investment.

Finding investors who believe in the technology is particularly important during the early stages, when a company may not yet be considered bankable. Accessing grants can also be challenging because of the processes and paperwork involved.

It is certainly a demanding journey, but finding the right investors who understand and support the business can make all the difference.

How can artificial intelligence help green startups turn sustainability goals into commercially viable solutions that attract investors?

One of the major challenges facing sustainability-focused startups is measuring and reporting their environmental impact. Impact that cannot be properly demonstrated risks being perceived as greenwashing.

AI tools can make it easier to measure, consolidate, and report impact-related data, helping companies provide more credible evidence of their sustainability performance.

In our case, AI is not simply a complementary tool that supports business growth or daily operations. It is an integral part of our manufacturing technology.

I would emphasize that any founder developing a hard-tech startup or manufacturing technology should explore the potential of AI. It enables capabilities and solutions that were previously difficult, if not impossible, to achieve.

Ghada Ismail

Imagine running a business without knowing how much you spent last month, which customers still owe you money, or whether your sales are actually covering your expenses? Making sound financial decisions under these circumstances would be difficult, if not impossible. Bookkeeping helps businesses avoid this uncertainty by providing an organized record of their financial activities and giving owners a clearer picture of where their money comes from and where it goes.

Whether a business is a small startup or a large corporation, keeping accurate financial records is essential for managing daily operations and supporting long-term growth.

What Is Bookkeeping?

Bookkeeping is the process of recording, organizing, and maintaining a business's financial transactions. These transactions include sales, purchases, payments, receipts, expenses, and other financial activities.

Its main purpose is to ensure that every financial transaction is documented accurately and systematically. This gives business owners a clear picture of their income and expenses over a specific period.

For example, when a startup purchases office equipment, receives a payment from a customer, or pays its employees, each transaction must be recorded in its financial records. Over time, these records help the business track its cash flow, monitor expenses, and assess its financial performance.

Why Is Bookkeeping Important for Businesses?

Maintaining accurate financial records is not simply an administrative task. It plays an important role in helping businesses operate efficiently and remain financially stable.

One of its main benefits is financial visibility. By tracking income and expenses, business owners can understand how much their companies generate and identify areas where costs could be reduced.

Bookkeeping also supports cash flow management by helping businesses monitor incoming and outgoing payments. This is particularly important for startups and small businesses, which may face financial pressure when customer payments are delayed or operating expenses increase.

Another benefit is tax preparation and compliance. Organized financial records make it easier to calculate taxable income, prepare financial statements, and meet applicable reporting requirements.

Furthermore, reliable bookkeeping helps businesses make informed decisions about budgeting, hiring, expansion, and investment. It also provides investors and lenders with a clearer understanding of a company's financial position.

What Are the Main Bookkeeping Tasks?

Bookkeeping involves several recurring activities that keep a company's financial records accurate and up to date.

These include:

• Recording transactions: Documenting all financial activities, including sales, purchases, payments, and receipts.
• Managing invoices: Tracking invoices issued to customers and payments owed to suppliers.
• Reconciling bank accounts: Comparing financial records with bank statements to identify discrepancies and missing transactions.
• Tracking expenses: Categorizing business spending to monitor operating costs and identify unnecessary expenses.
• Maintaining payroll records: Recording employee salaries, wages, deductions, and related payments.
• Preparing financial reports: Organizing transaction data to support the preparation of reports such as income statements and balance sheets.

Together, these activities provide the financial information needed for effective business management and more detailed accounting analysis.

What Is the Difference Between Bookkeeping and Accounting?

Although bookkeeping and accounting are closely related, they serve different purposes.

Bookkeeping focuses primarily on recording and organizing financial transactions. Accounting takes this information further by analyzing, interpreting, and reporting financial data to evaluate business performance.

For instance, a bookkeeper may record a company's monthly sales and expenses, while an accountant uses those records to prepare financial statements, assess profitability, and provide financial guidance.

In simple terms, bookkeeping creates the financial records, while accounting uses those records to understand what they mean.

Should Businesses Use Bookkeeping Software?

As businesses grow, managing financial transactions manually can become time-consuming and increase the risk of errors. Bookkeeping software offers a more efficient way to organize financial information.

These tools can automate tasks such as recording transactions, generating invoices, tracking expenses, and reconciling bank accounts. Some platforms also provide real-time financial dashboards, allowing business owners to monitor their financial position more easily.

However, choosing between manual bookkeeping, software, or professional bookkeeping services depends on the company's size, transaction volume, and operational needs.

To Wrap Things Up…

Bookkeeping is a basic yet essential part of running a successful business. By maintaining accurate and organized financial records, companies can monitor their financial health, manage cash flow, meet reporting obligations, and make better business decisions.

For startups and established businesses alike, effective bookkeeping provides the financial foundation needed to manage daily operations and support sustainable growth.

Noha Gad

Many investors look for a simple, direct way to grow their money in the long term without spending a long time finding individual companies or trying to predict market changes. This is the reason why some investors choose passive investing, a long-term, buy-and-hold investing approach that focuses on a wide selection of investments and holding them over time, rather than trying to outperform the market through frequent trading. What makes this approach appealing to new and seasoned investors is that it offers diversification, simplicity, and potentially lower costs.

Many passive investors use investments like index funds and exchange-traded funds (ETFs) designed to track a market benchmark's performance. Compared to active investing, passive investing is typically lower cost, requires less day-to-day management, and is often used by investors focused on long-term growth.

How does the passive investing strategy work?

As a long-term strategy, passive investing focuses on buying and holding investments over a long time. Its goal is to build wealth gradually over time by buying and holding a diverse investment portfolio. Instead of frequently buying and selling investments to try to beat the market, passive investors buy and hold an investment portfolio that may steadily increase in value over time, based on historical market returns.

Index investing is the most common type of passive investing, often through index funds and ETFs. In this approach, investors invest in a portfolio of stocks, bonds, or other assets that mirrors a specific market index.

Passive vs. active investing

Passive and active investing are two different ways of managing investment portfolios. Both are different from each other in:

• Goal. Passive investing aims to match the market index’s performance, while active investing aims to outperform it through investment choices made by a fund manager.
• The way investments are selected. Passive investors usually buy index funds or ETFs that track a broad group of securities, while active investors choose individual securities and decide when to buy or sell them, based on research and market analysis.
• Costs. Passive funds usually have lower management costs because managers do not need to select individual securities or rely as heavily on research teams. In contrast, active funds have higher costs because of research, analysis, and more frequent trading.
• Flexibility. Passive funds have limited flexibility because they generally continue to follow the securities and weights of their index, while Active funds are more flexible as they reduce exposure to certain securities or sectors.
• Performance. Passive investing aims to earn returns close to the overall market return, while active investing targets returns higher than the market.
•  Risks. Passive funds can lose value when the market or asset class they track declines, while active funds may underperform their benchmark if the manager’s investment decisions do not produce the expected results.

Passive investing offers several advantages for long-term investors, but it also has limitations that investors should understand before choosing this approach. 

Pros

• Requiring lower costs to manage, as managers do not need to select individual securities or rely as heavily on research analysts.
• Offering a clear and transparent view of which assets are in an index fund
• Giving investors access to many securities in one investment, thereby reducing the impact of poor performance by a single company.
• Supporting long-term investments, as passive funds generally buy and sell securities less often.
• Offering a clear investment objective, as they are designed to track a specific market index.

Cons

• Losing value when the securities in the index they track decline in value.
• Limited ability to react to price declines in the securities it holds because it generally continues to follow the index.
• Passive funds may have lower earnings than the index they follow.
• Passive funds are not expected to outperform the market they track.
• Although passive funds have lower costs, investors should compare fees because some index funds may be more expensive than actively managed funds.

Finally, passive investing is a long-term strategy that helps investors build a diversified portfolio through index funds and ETFs rather than trying to select individual securities or time the market. However, they are not risk-free. Investors may still experience losses when the market or asset class they track declines, and fund returns may differ from the index because of fees, trading costs, and tracking error. Thus, investors should compare fund fees, understand the risks of the index they are investing in, and choose investments that match their financial goals and time horizon.