Crypto in Saudi Arabia: Balancing Caution with Innovation

Apr 17, 2025

Ghada Ismail

 

Cryptocurrencies have evolved from niche tech curiosity to global financial phenomenon in just over a decade. As Bitcoin, Ethereum, and an increasing number of altcoins draw in investors, developers, and policymakers alike, governments are increasingly active in the digital asset ecosystem, not only to regulate it but to join in.

 

From China's digital yuan to Bitcoin as a form of tender in El Salvador, countries are experimenting with blockchain-based currencies in very different forms. In the Gulf, the UAE is already well ahead of the pack as a regional hub for crypto. So, Saudi Arabia?

 

With the Kingdom raising its bet on new tech, financial infrastructure, and digitalization as a component of Vision 2030, the idea of a national cryptocurrency or, at least, a blockchain-based coin with public utility, appears more prescient than ever. Is the time right, though, for Saudi Arabia to print its own crypto coin?

We'll explain what a cryptocurrency is first, and how it contrasts with a CBCC before getting into it.

 

What Really is a Cryptocurrency

A cryptocurrency is a digital or virtual currency that uses blockchain technology to secure and confirm transactions. Most cryptocurrencies, unlike government-issued and controlled fiat currencies, are decentralized; they are not dependent on central powers. Bitcoin, launched in 2009, was the first and remains the most well-known example. Others like Ethereum, Solana, and Ripple have since emerged with specialized use cases, from programmable contracts to super-fast cross-border payments.

What sets cryptocurrencies apart is that they are peer-to-peer: Payments can be sent directly between users without the involvement of intermediaries like banks. They are also typically supply-capped, which makes them attractive to those who see them as an inflation hedge. But they are highly volatile, unregulated in most places, and have been criticized for their use in speculative trading, fraud, and money laundering.

 

CBDCs and Cryptocurrencies: A Major Distinction

Even as both employ blockchain or distributed ledger technologies, central bank digital currencies (CBDCs) and cryptocurrencies are fundamentally different.

• A CBDC is central bank-issued and guaranteed. It is a tender of law, like cash or traditional bank deposits, but digital. CBDCs are intended to be stable, controlled, and part of a country's monetary system. It's intended to mimic and perhaps replace cash's role.

• Whereas a cryptocurrency is typically private, unregulated, and not a legal tender, its value is determined by the market forces rather than by a central authority, and it's more of an asset than a currency.

In essence, CBDCs aim to bring state-controlled money into the digital sphere, whereas cryptocurrencies threaten it. Some governments have embraced crypto cautiously, while others are building CBDCs as an indigenously safe and sovereign alternative to the digital currency revolution.

 

Bitcoin and Ethereum: The Cornerstones of the Crypto Ecosystem

Bitcoin and Ethereum remain the two most recognized and widely adopted cryptocurrencies around the world. 

Bitcoin, often referred to as digital gold, was the first cryptocurrency to gain mainstream attention, valued for its decentralized nature and capped supply of 21 million coins. It’s often seen as a store of value and hedge against inflation, especially in markets where traditional currencies face volatility. Its prominence has helped open the door for greater awareness and interest in digital assets across the region.

Ethereum, on the other hand, has carved out a unique position beyond just being a cryptocurrency. Its blockchain powers a vast ecosystem of decentralized applications (dApps), smart contracts, and innovative financial tools, such as Decentralized Finance (DeFi) and Non-Fungible Tokens (NFTs). With its ongoing transition to a more energy-efficient proof-of-stake model, Ethereum continues to attract developers, investors, and regulators alike. 

 

The Global Landscape: Central Banks Go Digital

In order to know where Saudi Arabia stands, one needs to look outward. Over 130 countries, accounting for more than 98% of global GDP, are considering the development of central bank digital currencies (CBDCs), as per the Atlantic Council's CBDC Tracker. China is in the lead, with the e-CNY already being extensively tested. The UAE and India, meanwhile, have initiated their own pilot programs, particularly for cross-border transactions.

Specifically, this is not just a matter of keeping up with innovation. It's about maintaining control over monetary policy, gaining payment infrastructure, and financial inclusion, especially as decentralized digital currencies like Bitcoin and Ethereum continue to grow in popularity and volatility.

 

How Saudi Arabia Is Navigating the Crypto Space

Saudi Arabia has thus far addressed cryptocurrencies with a cautious and measured approach. Neither the Saudi Central Bank (SAMA) nor the country's currency has legalized cryptocurrencies as a form of payment, and crypto trading is not officially regulated. Saudi citizens and residents do use international crypto markets, albeit often through foreign websites. SAMA has neither banned crypto nor done so for its currency, though it has cautioned citizens about unauthorized use. Despite that, social media views suggest growing local interest, particularly among young Saudis.

As of May 2022, roughly 3 million Saudis, or 14% of the country's population aged 18-60, were actively engaged in the cryptocurrency market either by owning cryptocurrencies or trading them, according to a survey conducted by the KuCoin exchange.

 

The report also found a growing wave of interest among the general population. A further 17% of the survey respondents were defined as "crypto-curious," which demonstrated a high likelihood of investing in cryptocurrencies over the next six months. The findings reflect a growing trend of crypto adoption across Saudi Arabia, among young, technology-literate users interested in decentralized finance and alternative investments.

 

Rather than rushing to adopt or ban cryptocurrencies outright, Saudi regulators are moving slowly to understand the space and see how things go. In 2022, SAMA recruited a head of CBDC development, suggesting growing institutional focus on digital currency design. The Kingdom began to meet with FinTech founders and blockchain startups through regulatory sandboxes, testing digital financial products in a sandboxed environment.

The Capital Market Authority (CMA) also has an interest in asset tokenization, and it appears that blockchain technology could find a niche in Saudi Arabia's financial future, even though there is no plan to switch away from cryptocurrencies for the time being.

 

Project Aber 

Beyond private sector momentum, government-backed initiatives are also shaping the region’s digital finance landscape. One notable example is Project Aber, a joint initiative launched in 2019 by the Saudi Central Bank (SAMA) and the Central Bank of the United Arab Emirates (CBUAE) to explore the feasibility of a central bank digital currency (CBDC) for cross-border payments. The project aimed to assess the potential of distributed ledger technology (DLT) in enhancing the efficiency and security of interbank transactions between the two countries.

 

Over the course of a year, Project Aber involved six commercial banks—three from each country—in testing a dual-issued, wholesale CBDC used exclusively for settlements between participating banks. The initiative successfully demonstrated that a DLT-based solution could streamline cross-border payments by reducing transfer times and costs, while maintaining compliance with regulatory standards. The findings, documented in the Project Aber Final Report, have contributed to the global discourse on CBDCs and have informed subsequent initiatives, such as Saudi Arabia's participation in Project mBridge, which seeks to further develop cross-border CBDC applications.

 

Why It Might Make Sense for Saudi Arabia to Begin Thinking About a Crypto Coin?

1. Facilitates Vision 2030 Objectives

The Kingdom is taking aggressive steps to diversify the economy and embrace digitalization. A Saudi crypto coin would place the country at the forefront of the international Web3 economy and portend welcome openness to innovation from next-generation fintech.

2. Financial Inclusion

An officially approved crypto coin, or one made accessible by a mobile phone, might draw more of its citizens, and in particular the unbanked and underbanked, into the formal financial system. This would have particular potential among youth and rural women.

3. Enabling Cross-Border Trade

Since intra-GCC trade and remittances are significant in the region, a Saudi digital coin would facilitate easy cross-border payments, reduce costs, and promote economic integration, especially if complemented by neighboring digital currencies.

4. Reporting Global Investment

A Saudi crypto initiative - properly regulated, transparent, and Shariah-compliant - can attract global crypto firms and investors, solidifying the Kingdom's status as a regional fintech hub.

5. Aligning With a Young, Tech-Savvy Population

Over half of Saudi Arabia's population is less than 30 years old, and digitally native generations are more likely to explore alternative assets such as crypto. Addressing this increasing demand with a domestically created coin might serve to capture and direct local interest.

 

What Could Hold It Back

1. Regulatory Uncertainty

While progress has been made, Saudi Arabia's crypto regulations are still in their infancy. The CMA and SAMA issued warnings against trading unlicensed cryptocurrency assets. A state-issued coin would need to have a holistic legal and financial setup to prevent confusion.

2. Price Volatility and Monetary Policy Risks

Most cryptocurrencies are inherently volatile. Would the Saudi coin be pegged to the riyal? Would it be a stablecoin? Such design choices would have deep implications for monetary policy and public trust.

3. Finance and Misuse Risks

Crypto coins, if not monitored well, can be misused for money laundering, tax evasion, and capital flight. It would be crucial to be AML/KYC compliant and aligned globally.

4. Infrastructure Readiness

Blockchain networks require cyber resilience and technical infrastructure. The success of the coin would depend on robust platforms, secure wallets, user awareness, and reliable internet connectivity across the country.

5. Cultural and Religious Considerations

Similar to all financial innovations in the Kingdom, any cryptocurrency would have to be Islamic finance-friendly. Interest, speculation, and asset backing issues would have to be addressed carefully.

 

Conclusion

Implementing a national cryptocurrency is a bold endeavor, and Saudi Arabia has the resources to make it work. It has the funds, the ambition, the cyber infrastructure, and an increasingly technologically savvy citizenry. A Saudi cryptocurrency would have the potential to increase financial access, propel cross-border innovation, and solidify the Kingdom's leadership in the digital economy.

 

But it must be a strategic, safe, and vision-driven step. If not regulated, openly schooled, and in harmony with national values, the detriments may outweigh the benefits.

Whether by way of a digital riyal, expanded build-out of Project Aber, or wider regulation of crypto, Saudi Arabia can take the lead in Islamic-compliant, digitally driven finance. The question is not whether the Kingdom will digitalize. It's when and how.

 

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What Is a Startup Exit Strategy?

Ghada Ismail

 

When you're in the initial stages of launching a startup—raising money, acquiring users, building product-market fit—thinking about an exit seems too early. But experienced founders know that from the very start, you build not just for expansion, but for a potential finish line.

An exit strategy is your strategy for how you and your investors will ultimately cash out of the business. It determines how stakeholders will harvest the value they've helped create, either by selling the firm, merging with another company, going public, or even closing down.

Let's break down what an exit strategy is, why it's important, and what alternatives startups usually consider.

 

Why Startups Require Exit Strategies

An exit strategy is not quitting; it's preparing for the transition that is needed. No business is ever a startup forever. Whether your company succeeds, pivots, or tanks, every business trajectory will eventually reach a fork in the road.

what comes next is why it is so essential to have an exit strategy:

 

Investor Expectations: Venture capitalists invest with an expectation of return, usually through exits like acquisitions or IPOs.

Strategic Planning: Having a potential endpoint in mind informs your business decisions along the way.

Founder Goals: Some founders envision a legacy company, whereas others plan for exit after 5-7 years. Both are doable but necessitate different strategies.

Risk Management: Exit planning prepares for market downturns or challenges internally before they get out of hand.

 

Common Types of Startup Exit Strategies

1. Acquisition

An acquisition happens when a larger company buys your startup, either for your product, your team, or your users, or all three.

An acquisition provides liquidity and can be quicker than an IPO. Ex: Facebook buying Instagram.

It is best for startups with differentiated tech, strong growth, or strategic value to larger players.

 

2. Initial Public Offering (IPO)

Going public via an exchange listing is considered the "final" exit. It has the added benefits of raising funds, increasing visibility, and providing liquidity for investors.

IPOs are rare because they are expensive, heavily regulated, and suitable only for established startups with strong financials.

IPOs are best for high-growth startups in large markets, especially ones with global ambitions.

 

3. Merger

A merger combines your startup with a different company, typically to share resources, grow faster, or be able to compete more effectively.

It may allow startups to exist in challenging markets or expand better. It works best for startups that desire to benefit from a different firm's capabilities.

 

4. Management Buyout (MBO)

In an MBO, your firm is purchased by internal parties, generally high-level employees or current executives.

It keeps the company's culture intact and compensates the core team from within.

MBOs are ideal for startups with devoted leadership teams and no external investors anticipating enormous returns.

 

5. Shutting Down 

Not all exits are glamorous. Sometimes the wisest thing to do is an orderly shut-down; returning outstanding capital, paying off obligations, and closing neatly.

Why it's important: Dying startups can also exit in style, preserving founder reputations and investor relationships.

They work best for startups that can't scale or pivot successfully.

 

How to Select the Best Exit Strategy?

There is no one-size-fits-all path. The ideal exit strategy will depend on your intentions, your investors' timelines, your market, and your business model.

Below are some questions to guide you:

• Are you creating to sell or to remain?

• What degree of control do you desire over your company long-term?

• How long do you want to remain involved after exit?

• Are your investors requiring a timeline or a specific type of return?

Talking about it upfront—both internally and to investors—can get everyone aligned and eliminate conflict down the road.

 

When Should You Start Thinking About Exits?

Ideally, before you raise your first Riyal. Exit planning should be on your to-do list from the day you start raising capital or even conceiving your growth strategy.

Even though you don't have an established deadline or guaranteed result, having a direction where you're heading keeps decisions regarding hiring, product development, and investor relations aligned.

The earlier you begin contemplating your exit, the more on your terms you'll be in control of it.

 

Wrapping things up…

An exit strategy does not mean you're going to exit, but planning in advance. If your desire is to be acquired, merge with a strategic business partner, or develop a sustainable business that can continue without you, knowing how your journey may shift impacts how you build today.

Startups are volatile. But having clarity around your long-term vision gives you and your stakeholders the direction you need to make better decisions, grow on purpose, and exit on your terms.

 

No office, no limits: how remote startups are reshaping entrepreneurship landscape

Noha Gad

 

The COVID-19 pandemic disrupted the global economy and transformed the way businesses operate. Companies, especially startups, seized the shift to adopting remote work to cut costs, access global talent, and establish agile and location-independent businesses. Before 2020, remote work was a niche concept for many industries, but lockdowns and social distancing measures proved that teams could remain productive outside traditional offices. This realization, combined with advancements in digital tools, accelerated the rise of remote startups.

A recent report by Robert Half, the global human resource consulting firm, revealed that fully remote jobs have increased from 10% in early 2023 to 15% by the end of 2024. Other studies showed that remote workers are 13-35% more productive than their in-office counterparts.

In 2025, remote startups are no longer an exception; they are becoming the norm. Remote work democratized entrepreneurship and enabled talent from around the world to collaborate and innovate without the constraints of geography. As a result, the entrepreneurship landscape witnessed a significant surge in remote startups that are leaner, more diverse, and often more resilient than their traditional counterparts. 

 

What are remote startups?

A remote startup is a company that operates entirely or primarily without a physical office. All team members, including founders, engineers, designers, marketers, and support staff, work from different locations, often across time zones. This type of startup relies on digital tools to collaborate, communicate, and build its products or services. 

There are three types of remote startups: fully remote, partially remote, and distributed startups. In fully remote startups, the entire company operates from home, without any physical office space. Meanwhile, partially remote startups require some team members to be based in a physical office while other members work remotely. 

The distributed startup is a company that is physically based in one location, but employees are working remotely from all over the world.

 

Benefits of remote work

Remote work mode offers multiple advantages for both startups and employees. For startups, remote work provides several benefits, such as:

  • Access to a global talent pool. Startups can hire specialists from around the world without worrying about geographic boundaries. This diversity fuels creativity and provides insights into international markets.
  • Cost saving. Remote work allows startups to reduce expenses related to office space, utilities, commuting, and relocation, and redirect them to R&D, marketing, or scaling operations.
  • Flexibility and enhanced productivity. Flexible schedules let employees work during their peak hours, whether they’re night owls or early risers. 
  • Enhanced employee satisfaction. Remote work improves work-life balance, reducing burnout and turnover.

Remote work helps employees increase productivity and stay focused on their tasks. Flexible work hours can also contribute to reducing absenteeism, enabling employees to organize their days as they see fit. With less time spent commuting, employees have more time for themselves and can improve the quality of life by optimizing time for exercise, cooking, or simply resting.

 

Challenges facing remote startups 

Although remote work offers incredible flexibility and global opportunities, it also comes with unique challenges that can make or break a startup. Maintaining company culture is one of the biggest hurdles facing startups as they find difficulty in fostering team cohesion and shared values without physical interaction. Communication challenges, such as misaligned time zones and reliance on written communication, can lead to misunderstandings. Thus, startups must invest in tools and protocols to bridge these gaps.

Another key challenge is managing performance. Startups may find difficulties in monitoring and evaluating remote employee productivity. To address this challenge, they need to set clear KPIs, feedback mechanisms, and project management systems.

Moreover, remote teams increase exposure to security risks and cyber threats. A single unsecured Wi-Fi network could compromise sensitive data, making robust cybersecurity protocols non-negotiable. 

 

Finally, the rise of remote startups marks a fundamental shift in how businesses are built and operated. As they become the new norm, remote startups are reshaping the entrepreneurial landscape, making it more inclusive, agile, and resilient for the future. This type of startup unlocks global talent, reduces costs, and fosters greater flexibility and productivity, while breaking down geographic barriers.

 

What Are Micro-SaaS Startups? A New Frontier for Entrepreneurs in Saudi Arabia and the Gulf

Kholoud Hussein

 

As Saudi Arabia and its Gulf neighbors embrace digital transformation, a new breed of tech entrepreneurship is quietly gaining ground: micro—SaaS startups. These are small, often solo-run software businesses that solve very specific problems, generate steady revenue, and require minimal capital or infrastructure. While the spotlight in the region often shines on mega startups and billion-dollar funds, micro-SaaS is carving out its own niche, offering independence, profitability, and scalability on the founder’s own terms.

 

But what exactly are micro-SaaS startups, and why are they so relevant to Saudi and Gulf entrepreneurs right now?

 

Micro-SaaS in a Nutshell

Micro-SaaS stands for “Micro Software as a Service.” It refers to cloud-based software products that target a focused, niche audience, and are built and maintained by a single person or small team. Unlike traditional SaaS startups that aim to disrupt entire sectors, micro-SaaS solutions are designed to solve specific problems for specific users.

 

Why Now? Why in Saudi Arabia and the GCC?

1. Digital Maturity Is Accelerating

Saudi Arabia's Vision 2030 and the UAE’s Digital Economy Strategy have laid the groundwork for massive digitization — not only in government and enterprise, but also among SMEs, freelancers, and individual service providers. This creates a fertile ground for software tools that meet localized, underserved needs.

 

2. Low-Code and No-Code Accessibility

With tools like Bubble, FlutterFlow, and Tilda, even non-technical founders in Riyadh, Jeddah, or Manama can now build and launch micro-SaaS platforms without needing a full development team. This democratizes innovation.

 

3. Cultural Shift Toward Freelancing & Remote Work

The rise of the freelance visa in the UAE, the growth of self-employment platforms in KSA (such as Freelance.sa), and the increasing interest of youth in passive income are driving founders to explore side projects, and micro-SaaS fits perfectly into this new work culture.

 

4. Investor Fatigue with Scale-at-All-Costs Startups

As the venture capital market cools globally, micro-SaaS presents a sustainable alternative, requiring no VC capital, growing through user feedback, and often reaching profitability within months.

 

Localized Micro-SaaS Ideas That Work

Here are a few regionally relevant micro-SaaS concepts:

 

  • Prayer Schedule Widgets for mosques and Islamic centers, with donation integrations.
  • Invoice Generators for freelance graphic designers or translators with bilingual templates.
  • Real Estate CRM Tools for brokers operating in smaller cities or new developments.
  • Custom Fleet Maintenance Dashboards for SMEs running logistics vehicles in remote areas.
  • Social Media Caption Generators for Arabic-speaking influencers and brands.
  • Online Training Portals for family businesses training their staff in customer service.

 

Real Barriers 

Despite the appeal, micro-SaaS startups face distinct challenges in the region:

 

  • Payment gateways: Stripe isn’t fully supported in all GCC countries. Alternatives like PayTabs, HyperPay, and Tamara offer solutions but require integration effort.
  • Language & UX gaps: English-only platforms don’t always resonate in Tier 2 or 3 Saudi cities. Arabic-first UI/UX is often the key to market fit.
  • Regulatory clarity: Unlike bigger startups, micro-SaaS founders often lack access to legal help. Government support via Monsha’at or Bahrain’s Startup Bahrain initiative can help with licensing, taxation, and compliance.

 

From Local Niche to Global Reach

The beauty of micro-SaaS is location independence. A founder in Tabuk or Sharjah can sell to clients in Canada or Malaysia. The product may start as a tool for a GCC-specific need, but scale globally with small adjustments.

 

Platforms like Product Hunt, Gumroad, and AppSumo allow micro-SaaS founders from the region to promote, validate, and monetize internationally, without needing to relocate or raise funds.

 

Micro-SaaS as a Path to Freedom

For many aspiring founders across the Gulf, success isn’t about unicorn status — it’s about freedom. Freedom to build a business that pays the bills, scales modestly, and creates real value for real people.

 

Micro-SaaS offers just that — a way to own your time, your product, and your future. In a region where ambition meets rapid digital change, this movement may quietly become the next wave of meaningful, sustainable tech entrepreneurship.

 

CEO: Grintafy plays instrumental role in preparing Saudi talents for FIFA World Cup 2034

Noha Gad

 

Saudi Arabia’s sports sector is undergoing a remarkable transformation fueled by ambitious investments and strategic initiatives aligned with Vision 2030. The value of this rapidly expanding market is expected to triple by 2030, driven by major infrastructure projects, hosting global events like the FIFA World Cup 2034, and the growing emphasis on grassroots development and professional leagues. 

 

Sports technology platforms, such as Grintafy, play a pivotal role in advancing this evolving sector. By leveraging innovative tools like AI analytics, blockchain, and fintech solutions, Grintafy empowers amateur players, clubs, and scouts with data-driven insights and seamless connectivity.

 

Guided by a clear mission to democratize talent discovery and build Saudi Arabia’s future football stars, Grintafy envisions the Kingdom as a global beacon of sports excellence. Its vision is realized through strategic collaborations with key stakeholders, including clubs, federations, and cutting-edge Web3 innovators, enabling the platform’s expansion across the MENA region and beyond.

 

Sharikat Mubasher held an interview with Founder and CEO, Majdi Allulu, to discover more about Grintafy’s business model, regional and global expansions, as well as its strategy to position Saudi Arabia as a global sports hub. 

 

What was the driving force behind launching Grintafy, and what is its core mission in Saudi Arabia?

Grintafy was founded and driven by the ambition to “level the playing field” for amateur footballers by enabling them to build their football CVs, rate performances, organize games, and connect with scouts and clubs. 

The core mission in Saudi Arabia is to democratize talent discovery, support Vision 2030’s goals, and serve as a launchpad for the national team’s next generation.

 

How does Grintafy set itself apart from other talent-scouting platforms regionally and globally?

  • Scale: With nearly 2.5 million registered users across the Middle East, Grintafy stands as the region’s largest talent discovery platform. 
  • Comprehensive features: It offers a full ecosystem—organizing games, performance ratings, CV building (“Grinta Card”), messaging, live streaming, and fintech payments like in-app “G-coins” 
  • Web3 capabilities: Strategic investment by Chiliz and Adaverse positions Grintafy at the forefront of using blockchain for transparent player ratings, performance certification, and engagement.

 

How do you utilize emerging technologies like AI or data analytics to enhance talent discovery?

The platform already harnesses AI and machine learning to support live-streaming features and performance analysis. We have the plans to use AI-driven analytics to elevate scouting accuracy, refine player rankings, and extract deeper insights from performance data.

 

With Saudi Arabia set to host the FIFA World Cup 2034, how will Grintafy contribute to preparing local talent for this global stage?

Grintafy aims to be instrumental in preparing Saudi talent for the global stage by:

  • Continuously identifying emerging local players through its platform and scouting network.
  • Aligning with Vision 2030, with investors like Wa’ed emphasizing the goal of discovering the “future Saudi National Team” on Grintafy.
  • Expanding development initiatives, grassroots tryouts, and performance tracking programs designed to elevate player readiness by 2034.

 

How will your recent partnership with Resal empower Saudi sports talents? And are there other strategic partnerships in the pipeline to further Grintafy’s mission? 

The recent Resal partnership integrates loyalty rewards with Grintafy: athletes earn digital incentives through performance and engagement, driving motivation and sustained development.

We have several regional and global partnerships in the final stages of completion. This includes international clubs and leagues. 

 

What are Grintafy’s strategies to expand within and beyond Saudi Arabia? 

  • Regional expansion: Active in Egypt since 2021—with partnerships with West Ham United, the Egyptian Ministry of Youth & Sports, Cádiz CF—and planning to expand further across MENA.
  • International push: Supported by investors like Chiliz and Adaverse, aiming to connect Saudi talent with European and South American football ecosystems.

 

How do you assess the current state of Saudi Arabia’s sports ecosystem? And how did government initiatives support the sector?

The Saudi sports ecosystem is rapidly evolving, heavily fueled by Vision 2030 initiatives focused on national sports development, infrastructure, and private sector engagement. Government support is substantial—from funding early-stage sportstech ventures (like Wa’ed backing Grintafy), to incentivizing Web3 innovation and international talent initiatives, strongly supportive of platforms like Grintafy.

 

What is Grintafy’s long-term vision for shaping Saudi Arabia as a global sports hub?

Grintafy envisions Saudi Arabia emerging as a globally competitive sport—and especially football—hub by:

  • Empowering grassroots development and bridging amateur players to professional opportunities.
  • Integrating advanced Web3 and AI tools to set global standards for talent discovery.
  • Fostering global partnerships that ensure Saudi players are scouted and play internationally.
  • Feeding homegrown talent into national teams, championships, and global leagues, thereby reinforcing the Kingdom as a center of sports excellence.

 

In preparation for the 2034 FIFA World Cup, Grintafy focuses on identifying and developing local talent through performance tracking, trials, and organized matches, aiming to build a strong generation of Saudi players ready to compete internationally.

The platform utilizes advanced technologies such as AI analytics, live streaming, fintech payments, and blockchain credentials to enhance talent discovery and ensure transparent, secure player data management.

Finally, innovations in sports tech and infrastructure are backed by Vision 2030 and the government's support to accelerate technology adoption, empowering platforms like Grintafy to elevate Saudi Arabia as a global sports hub.

Neuromarketing & FOMO: How Smart Startups Use Brain Science to Skyrocket Growth

Ghada Ismail

 

What if you could read a customer’s mind before they even said a word? Not long ago, startups had to rely on slow focus groups and basic surveys to guess what customers liked. Today, they can track eye movements, monitor reactions through smartwatches and other tools to quickly see what grabs attention, whether it’s a webpage, a TikTok video, or a price tag. This instant insight into customer behavior is powering a growing market called the ‘Neuromarketing’ that is now worth $1.56 billion and expected to more than double by 2034. The most successful new companies are using neuroscience-based strategies to trigger automatic customer responses. By understanding how brains make decisions, you can design marketing that converts at much higher rates.

This article reveals how to ethically apply neuromarketing principles and FOMO (Fear of Missing Out) to accelerate your startup's growth.

 

The Neuroscience Behind Impulse Marketing

If neuromarketing provides the brain scan, fear of missing out supplies the adrenaline. Around six in ten consumers admit they have made a “reactive” purchase within 24 hours of feeling FOMO, and the share spikes to 69 percent among millennials. Psychologists trace the phenomenon to the brain’s reward network: when we think other people are seizing an opportunity we might lose, dopamine surges, nudging us toward instant action. Social platforms have weaponized that impulse with endless highlight reels; savvy startups are learning to hard-wire it into product design, price promotions, and even push notifications.

 

From lab coats to laptops: the new neuromarketing stack

The classic toolkit pairs methods that read the body with AI that predicts behavior. Functional MRI offers millimeter-level maps of activity deep inside the brain, while EEG headsets (EEG headsets are wearable devices that measure electrical activity in the brain using a technology called electroencephalography) translate surface waves into real-time attention scores. Eye-tracking cameras pinpoint the exact pixel that attracts or repels a viewer; galvanic-skin sensors detect a micro-bead of sweat signaling arousal. What once required a research hospital now runs in a browser or on a fitness band, putting neuroscience within reach of a five-person SaaS team. 

 

Where neuromarketing meets FOMO

The power comes when these tools are used to calibrate scarcity messages, social-proof counters, and countdown timers with scientific precision. Imagine an e-commerce startup testing two product pages. In version A, the headline reads “Only 3 left in stock”; in version B, it says “In stock”. An AI model trained on thousands of eye-tracking records predicts that the first phrasing holds gaze 1.8 seconds longer.  The founders push version A live and watch conversions climb. They have literally measured FOMO in the brain.

 

FOMO in Action: How Fear of Missing Out Drives Spending Habits
Fear of missing out isn’t just a feeling; it’s reshaping consumer behavior, especially among younger generations. From impulse buys to overspending on experiences, FOMO is a strong psychological trigger that’s influencing the way people make financial decisions. Here are some key statistics that highlight just how widespread and powerful its impact has become:

 

  • 60% of consumers say they’ve made a purchase because of FOMO, often within 24 hours.
  • A OnePoll study found that 69% of Americans have experienced FOMO, with social media as a major driver.
  • According to the American Psychological Association, 56% of U.S. adults felt FOMO during the COVID-19 pandemic—again, fueled by social media.
  • An Experian report showed that 69% of millennials overspend to keep up with peers and avoid FOMO.
  • A TD Ameritrade survey revealed that 73% of millennials had spent money they didn’t have on experiences to avoid feeling left out.

 

Neuromarketing: Your Secret Weapon for Higher Conversions

Neuromarketing gives you an unfair advantage by revealing what actually drives decisions . Here's how to use it:

1. Emotion Beats Reason Every Time

  • People justify purchases with logic but buy based on feelings
  • Use language that triggers excitement, nostalgia or belonging
  • Example: "Join thousands of happy customers" works better than "Our product has these features"

2. The Magic of Storytelling

  • Our brains are wired to remember stories 22x better than facts
  • Frame your product as solving a dramatic problem
  • Show transformation rather than listing benefits

3. Visuals That Work Subconsciously

  • Red = urgency (perfect for "Buy Now" buttons)
  • Blue = trust (ideal for pricing pages)
  • Faces looking at your Call to Action (CTA) button increase clicks by 10-15%

4. Simplify Choices to Boost Sales

  • Too many options paralyze decision-making
  • Offer 3 versions max (good/better/best)
  • Highlight one recommended option

FOMO: The Growth Hack Every Startup Should Use

FOMO taps into our deep fear of social exclusion. When used ethically, it can dramatically improve conversion rates.

Proven FOMO Tactics That Work:

 

Limited Availability

  • "Only 3 spots left in our program"
  • "First 100 customers get lifetime discount"

 Social Proof Triggers

  • "Join 2,500+ founders using our tool"
  • Live counters showing recent signups

 Exclusive Access

  • "Invite-only early access"
  • "VIP members get 24-hour head start"

 Urgency Without Being Pushy

  • "Early bird pricing ends Friday"
  • “Registration closes in 48 hours”

Combining Neuromarketing + FOMO for Maximum Impact

The most effective startups layer these techniques:

 

1. The Story + Scarcity Combo

  • Tell an emotional brand story
  • Add "Limited edition" or "Only available this week"

2. Social Proof + Urgency

  • "500+ customers joined this week"
  • "Next price increase in 3 days"

3. Gamification + Exclusivity

  • Progress bars showing signup milestones
  • "Top 50 users get premium features free"

 

The Playbook for Founders

Start by figuring out where people are dropping off. Are visitors leaving before scrolling? Upload a screenshot of your page into an AI tool like Predict AI to spot areas that people tend to ignore.

Next, create real urgency—but keep it honest. Limited-edition offers, time-based pricing, or exclusive waitlists can trigger FOMO, but fake countdown timers will only hurt your credibility.

Then, test quickly and often. Because brain-based feedback can come in fast, your growth team could test ten headline versions before lunchtime.

Finally, close the loop with social proof. Show how many people have signed up or made a purchase recently—when users see others taking action, they’re more likely to follow through.

 

Staying Ethical: Where Neuromarketing Meets Regulation

Tracking eye movements or physical responses isn’t exactly mind-reading, but neuromarketing comes close and that raises important ethical questions. In places like Europe, the General Data Protection Regulation (GDPR) treats biometric data (like facial expressions or heart rate) as highly sensitive. That means companies must get clear, informed consent and use the data only for a specific, stated purpose. California’s Consumer Privacy Rights Act (CPRA) has similar rules.

But legal compliance is just the starting point. Founders also need to think about ethics: When does smart marketing cross the line into manipulation? For example, pretending a countdown timer is real when it’s not may boost short-term sales, but it damages trust. On the other hand, being honest and offering features like an easy “undo” option after an impulse purchase builds long-term loyalty and customer lifetime value. In short, transparency and respect aren't just good ethics—they're smart business.

 

Implementation Guide for Startups

Step 1: Audit Your Current Marketing

  • Where can you add more emotional triggers?
  • Do you show social proof effectively?
  • Is your pricing structure simple?

Step 2: Run FOMO Experiments

  • Test limited-time offers vs evergreen pricing
  • Try different urgency messages
  • See which message leads to more clicks, sign-ups, or sales

Step 3: Refine Based on Data

  • Track which emotional triggers work best
  • Optimize your most effective FOMO tactics
  • Scale what works, kill what doesn't

 

The bottom line

Great products always solve a problem. Neuromarketing simply lets founders prove—rather than guess—whether their solution hits the brain’s sweet spot. Pair brain-based validation with FOMO, and you’ve got a growth engine that turns curiosity into clicks and clicks into conversions. The opportunity is enormous, but so is the responsibility. Startups that wield these tools with empathy and transparency will gain more than mere clicks; they will earn trust in a market where attention is scarce and FOMO is everywhere.

Your move: Will you keep using old marketing playbooks, or start leveraging how brains actually work?