Riyadh – Sharikat Mubasher: Al Madinah Heritage Company (AMHC) announced the launching of its new commercial brand, Milaf, which specializes in marketing and producing dates and date byproducts.

 The company aims to market all varieties of dates from the Kingdom globally, while upholding the highest quality standards in all supply chain operations, from farming to manufacturing and packaging, as per the company’s press release.

 Milaf offers a variety of famous and finest dates from different regions of the Kingdom, which are especially popular among the Kingdom's guests, pilgrims, Umrah performers, and visitors.

 According to AMHC, Milaf offers popular varieties in attractive packaging inspired by the Saudi heritage, designed to meet the high demand from consumers from the Kingdom and abroad.

 The release said that to support the date industry, Milaf is introducing products suitable to various tastes, such as chocolate cream and date cream, which are free of added sugar, to promote a healthy lifestyle.

 AMHC CEO Eng. Bander Alqahtani said that the launch of Milaf is part of the company's strategy to provide more marketing opportunities for the Kingdom's date farmers and producers worldwide, as the company aims to elevate the value and quality of Saudi dates and position them as a premium, nutrient-rich, and healthy food choice.

 He stressed that the brand will offer a comprehensive healthy food basket for families, and natural beverages and sweeteners as alternatives to refined sugars.