Riyadh – Sharikat Mubasher: Saudi-based fashion marketplace Aya announced it has raised SAR 26 million in a Series A funding round led by RAED Ventures, with participation from Nuwa Capital, Sanabil Investments—a wholly owned subsidiary of Public Investment Fund—as well as Khwarizmi Ventures and other investors.

As per the company’s press release, Aya now focuses on rapidly launching trends, testing more than 700 designs each month, and validating demand within hours before committing to production. It operates through a distributed manufacturing network, enabling faster turnaround times and a broader, competitively priced product range.

Founded in 2024, Aya has rapidly expanded, growing its team to more than 60 employees, serving over 100,000 customers, and achieving ninefold year-on-year growth in under two years. The company initially launched as a marketplace for designers but has since pivoted to a demand-driven model that leverages real-time customer insights.

The startup has already validated its model within the $3 billion abaya market and plans to use the fresh capital to expand into new categories as it scales its operations.