Riyadh - Sharikat Mubasher: Saudi Arabia’s Public Investment Fund (PIF) launched the National Interactive Entertainment Company (Qsas) to enhance the cultural landscape in the Kingdom by developing interactive and creative cultural, historical, and heritage storytelling experiences.

The company will focus on developing, owning, and operating world-class interactive exhibitions across Saudi Arabia to meet the growing demand for high-quality cultural experiences for pilgrims and tourists, the PIF revealed in a statement.

Qsas will contribute to the localization of knowledge and technology for the private sector content creation industry, supporting the Kingdom’s position regionally and globally.

The establishment of Qsas came as part of the PIF’s strategy to enable the private sector locally through partnerships in areas such as building, construction, event management, and technology.

Mishary Alibraheem, Head of Entertainment, Leisure, Sports, and Education for MENA Direct Investments at PIF, said: “Qsas will contribute to strengthening Saudi Arabia’s position as an attractive tourist destination with storytelling inspired by history, culture, and heritage, and will invest in local talent to build new economic activity focused on providing interactive experiences; a sector which is witnessing significant global growth."

Moreover, Qsas will complement other PIF investments in the entertainment and leisure sector, including the Diriyah giga-project, and the recently launched Dan Company, which focuses on agri-and eco-tourism.