Dubai – Sharikat Mubasher: Abu Dhabi Businesswomen Council wrapped up the Falcon Tank competition, the final stage of the Ra’idah programme launched in partnership with Publicis Groupe Middle East. As per a recent press release, this initiative is designed to support women entrepreneurs by strengthening their marketing capabilities and helping them develop practical strategies to grow and scale their businesses.

During the final stage, participants presented integrated marketing strategies before a specialized judging panel, showcasing their ability to translate ideas into executable business plans and demonstrating increased market readiness.

The competition concluded with the selection of several winners. First place was awarded to Thatboardplace, founded by Amira Al Khayeli and Noura Al Shamsi, while The Noor Creative, founded by Noor Al Fahim, secured second place. Third place was jointly awarded to Swendy, founded by Hanadi Al Suwaidi, and DeineOfficial, founded by Fatima Al Yaqoubi.

Winners will receive specialized digital marketing support, including the development and implementation of tailored marketing strategies designed to strengthen their digital presence, expand their customer base, and support sustainable business growth.