Riyadh - Exclusive Sharikat Mubasher: Saudi Arabia has implemented various reforms to enhance women's participation in the workforce and foster their entrepreneurial spirit, in alignment with Vision 2030. Now, women enjoy equal rights in business registration, trademark applications, access to financial services, and more.

In an interview with Sharikat Mubasher, Tamara Kostova, CEO of Velexa, a leading wealthtech company, said that the Kingdom offers a “unique chance” to collaborate with the government on empowering citizens, particularly women, with the knowledge and tools they need to manage wealth effectively.

“As an investor, my personal interest in the Kingdom of Saudi Arabia is driven by the enormous potential for women to play a pivotal role in its financial markets,” Kostova stated on the sidelines of Seamless Saudi Arabia 2024.

She elaborated that women in Saudi Arabia have a great opportunity to step up and lead in shaping the future of finance.

Sharing her thoughts about investing in the Kingdom, Kostova noted that the Saudi welthtech market offers tremendous potential for growth, backed by the youthful and tech-driven population, progressive financial reforms, and the ambitious Vision 2030.

“What truly sets Saudi Arabia apart is its collaborative spirit; public and private sectors are working hand-in-hand to create a forward-thinking financial ecosystem. This provides an ideal environment for wealthtech to thrive, helping meet the growing demand for digital investment solutions and positioning Velexa to play a key role in this transformation,” Kostova added.   

Based in London, Velexa is a fully customizable API-based investing platform offering global market access across all major asset classes and currencies. It provides embedded investing and wealthtech solutions to institutional clients across the world and focuses on democratizing the wealth management industry.

Seamless Saudi Arabia 2024 takes place in Riyadh from 22 to 24 October, bringing together industry leaders, decision-makers, SMEs, startups, and government representatives from around the world. It provides in-depth discussions covering a wide range of subjects, from digital banking to the integration of technology in retail environments.