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  2. Backbase eyes partnering with Saudi banks, startups to expand in Kingdom

Backbase eyes partnering with Saudi banks, startups to expand in Kingdom

NOHA.GAD
Oct 24, 2024
Global fintech comapny Backbase eyes partnering with Saudi banks and startups to expand its presence in the Kingdom

Riyadh - Exclusive Sharikat Mubasher: Backbase, a private fintech company founded in Amsterdam, sets sights on forging more partnerships with Saudi banks and startups as part of a broader plan to expand its presence in the Kingdom, Managing Director for Middle East Ahmad Ghandour revealed in an interview with Sharikat Mubasher on the sidelines of Seamless Saudi Arabia 2024.

He noted that the company aspires to expand its Riyadh team from 20 to 200 members by the end of 2025.

With two head offices in Riyadh and Dubai, Backbase empowers banks to accelerate their digital transformation by progressively modernizing their main customer journeys.

Ghandour stated that the company’s future plan focuses on expanding its business in Saudi Arabia within the upcoming years, capitalizing on the momentum in the financial sector in the Kingdom and the Middle East.

The official clarified that Backbase’s state-of-the-art platform enables banks to offer advanced and leading-edge services to customers and expand their services across various fields, such as business banking, retail banking, and investment banking.

Commenting on Backbase’s participation in Seamless Saudi Arabia 2024 as a Silver Sponsor, Ghandour affirmed that the event catalyzes the banking and payments sectors, gathering key players in the industry to explore potential collaboration opportunities to thrive, in conjunction with Vision 2030’s goals.

Seamless Saudi Arabia 2024 takes place in Riyadh from 22 to 24 October, bringing together industry leaders, decision-makers, SMEs, startups, and government representatives from around the world.

It provides in-depth discussions covering a wide range of subjects, from digital banking to the integration of technology in retail environments.

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