Nasser: third STF to witness signing of several agreements

NOHA.GAD

Jan 8, 2025

The third edition of the Saudi Tourism Forum is expected to witness the signing of multiple agreements to promote the Saudi tourism sector

Riyadh - Exclusive Sharikat Mubasher: The third edition of the Saudi Tourism Forum (STF) is expected to feature the signing of multiple agreements aimed at advancing the Saudi tourism sector, Hamza Nasser, Chief Executive Officer of 4M Events, the organizer of STF, stated in an interview with Sharikat Mubasher.

On the sidelines of the forum, Nasser stated that over 20 agreements are expected to be signed during the forum's second day.

The official explained that the third edition of the SDF features several programs designed to attract international visitors to Saudi Arabia.

Nasser clarified that the forum will further witness the launch of the ‘Buyers’ program which seeks to connect Saudi companies with leading global brands to enhance tourism offerings.

The third edition of the Saudi Tourism Forum (STF) takes place in Riyadh from 7 to 9 January with the participation of over 100 exhibitors and more than 40 global speakers. It features over 1,000 meetings and workshops and is expected to welcome more than 450 leading brands in the tourism sector.

The STF serves as a dynamic platform to explore the latest developments, showcase key investment projects, and foster skill development and partnerships to drive the growth of the tourism sector.

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Riyadh - Sharikat Mubasher: Foodics, the leading financial management platform for restaurants in the MENA region, forged a strategic partnership with the region’s leading financial infrastructure provider, Lean Technologies, to empower Saudi food and beverages (F&B) and retail sectors with smarter and data-driven financial solutions.The agreement, signed during the Money 20/20 Middle East conference, aims to enable restaurant and retail operators to gain full visibility and control over their cashflow by consolidating all bank accounts into a unified view directly within their Foodics console, Foodics announced in a press release yesterday.Operators can monitor balances, transactions, and projections across outlets and accounts from a single screen, instead of navigating multiple banking platforms. By simplifying daily financial management, this centralized control will equip business owners with actionable insights to make smarter decisions, strengthen liquidity, and drive sustainable growth.This collaboration will also unlock new financing capabilities by instantly generating a creditworthiness score based on merchants’ financial performance, thereby offering them tailored financing while removing the delays and inefficiencies of legacy credit models.Commenting on this milestone, Ahmad AlZaini, CEO and Co-founder of Foodics, said: “By embedding open banking into our platform, we’re giving merchants real-time clarity over their financials, unlocking the control and confidence they need to make smarter decisions, fuel their growth, and build more resilient businesses.”For his part, Hisham Al-Falih, CEO and Co-founder of Lean Technologies, stated that the partnership will give Foodics the infrastructure to evolve from a point-of-sale (PoS) platform into a full financial enabler for the F&B and retail sectors. “By embedding Open Banking into their system, Foodics can deliver real-time financial visibility and seamless access to capital, driving merchant growth and shaping the next chapter of fintech innovation in the Kingdom,” he added.The launch of these advanced solutions reflects Foodics’ commitment to delivering tangible value for thousands of F&B entrepreneurs and contributing to the future of Saudi Arabia’s digital economy, in alignment with Vision 2030.

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Riyadh – Sharikat Mubasher: Saudi investment firm S60 Ventures announced the launch of the S60 Accelerator in partnership with Fintech Saudi during the Money20/20 conference, introducing a founder-centric program to support seed-stage fintech and fintech-adjacent startups.As per the company’s announcement on LinkedIn, the initiative provides capital, mentorship, and a long-term platform for entrepreneurs aiming to transform financial services in Saudi Arabia and international markets.Eligibility criteria include having a working MVP or prototype and some early customer traction (i.e., more than just idea stage), a committed full-time team, a large or fast-growing market opportunity, and operating in Saudi Arabia or being willing to expand there.Earlier this year, S60 unveiled a $100 million fintech-focused venture fund, and the new accelerator marks the next phase of its strategy to back visionary founders and strengthen the Kingdom’s rapidly expanding fintech ecosystem.

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Nasser: third STF to witness signing of several agreements

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