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  2. Rize secures SAR 132 mn to revolutionize Saudi real estate leasing

Rize secures SAR 132 mn to revolutionize Saudi real estate leasing

GHADA.ISMAIL
Jan 20, 2025
Rize expands with bold vision and SAR 132 million in new funding

ٌRiyadh - Sharikat Mubasher: Rize, a pioneering Saudi real estate technology company, announced the successful closure of a SAR 132 million (USD 35 million) Series A funding round, comprising both equity and debt.

The round was led by Raed Ventures, with participation from SEEDRA Ventures, Aqar Platform, JOA Capital, NAMA Ventures, and HALA Ventures, according to the company’s press release.

The funding highlights strong investor confidence in Rize’s vision to transform the real estate leasing sector in Saudi Arabia. The company also entered a debt financing agreement with Partners For Growth to support its expansion plans, aligning with Saudi Arabia’s broader digital transformation goals.

Founded in 2021 by Ibrahim Balilah and Mohamed Al-Frahi, Rize introduced the innovative “Rent Now, Pay Later” (RNPL) service, enabling tenants to pay annual rents in monthly installments. Since its inception, Rize has achieved significant milestones, including managing rental transactions exceeding half a billion SAR.

Ibrahim Balilah, Co-Founder and CEO commented: “This investment represents a major turning point in our journey and reflects the investors' confidence in our vision to develop the leasing sector. We are committed to providing innovative solutions and improving the rental experience for all parties.”

Mohamed Al-Furaihi, Co-Founder and CTO, added: “We have worked hard to develop our internal technologies to enable the automation process and make the rental experience smoother. This investment round is a significant step to enhance our technologies and accelerate the company’s growth.”

The company plans to expand its presence in Riyadh and extend services to the Eastern and Western regions. It will continue enhancing its platform to automate leasing processes and improve user experience.

Aqar Platform’s participation in the funding round brings further integration, with Rize’s RNPL service being added to Aqar’s offerings, facilitating more flexible payment options for tenants.

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Apparel Group adds 25 new brands to expand presence in Saudi Arabia
Riyadh - Sharikat Mubasher: Apparel Group, the global fashion and lifestyle retail conglomerate, plans to add 25 new brands to its portfolio as part of its strategy to strengthen business in Saudi Arabia through digital commerce expansion, according to CEO Neeraj Teckchandani.The group plans to open 200 new stores this year to broaden its network to a total of 1,000, Teckchandani stated in an interview with Al Eqtisadiah newspaper.The new brands added to the group’s portfolio cover fashion, footwear, restaurants, and entertainment, including Footasylum, FitFlop, and Clarins, as well as Bobbi Brown, Wagamama, Ivy Asia, and Punjab Grill.With these additions, Saudi Arabia is expected to become Apparel Group’s largest market in terms of footprint and revenue share in the coming period, Teckchandani said.He further affirmed that Saudi Arabia is the group’s main growth engine in the coming years, supported by strong consumer demand, rapid development of shopping centers, and increasing contribution from digital commerce. Apparel Group also prepares to launch a unified SuperApp this year, integrating its loyalty program, the SixFeet platform, and all digital assets into a single application to accelerate e-commerce growth, improve customer experience, and increase operational efficiency.Apparel Group manages 85 global brands and over 2,500 stores across Saudi Arabia, the UAE, Bahrain, Qatar, and Oman. Its portfolio includes internationally renowned fashion, footwear, food, and lifestyle brands.In October 2025, the group partnered with Arabian Alesaar to launch 24 global brands in Saudi Arabia. It also unveiled its plans to increase the number of stores it operates in the Kingdom to 2,000.
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