Rabat - Sharikat Mubasher: LNKO, a trendsetting omnichannel direct-to-customer (D2C) eyewear startup based in Morrocco, secured an undisclosed investment from Beltone Venture Capital, the venture capital arm of Beltone Holding, to fuel its expansion plans across Africa, a recent statement revealed.

LNKO has a strong presence in 24 countries and operates 10 points of sale in Morocco, serving over 100,000 customers. It aims to reshape the eyewear industry and make stylish eyewear accessible to all.

Commenting on this investment, Maha Bennani, CEO and Founder of LNKO, said: “With their strong track record in supporting successful D2C startups, we are confident that this collaboration will accelerate our vision of making high-quality, stylish eyewear accessible to even more people across the continent.”

Meanwhile, Ali Mokhtar, CEO of Beltone Venture Capital, said: “This equity investment in LNKO marks a key milestone in our African expansion strategy. By partnering with LNKO, we’re backing a visionary company with immense growth potential. Their innovative approach to eyewear and commitment to community empowerment aligns perfectly with our mission to support transformative businesses across the region.”

In just four years, LNKO has become a leader in the eyewear market, offering stylish, affordably priced eyewear through a fully digitized value chain.