Riyadh – Exclusive Sharikat Mubasher: Turki Alyahya, Founder and CEO of BROOCH, a leading PropTech platform, emphasized the company’s focus on serving real estate offices and brokers across Saudi Arabia.

On the sidelines of the LEAP 2025 Conference, which is taking place at the Riyadh Exhibition and Convention Centre, Malham, Alyahya outlined the platform’s services, which include property and real estate management technologies, real estate marketing solutions, and property management tools.

He explained that BROOCH’s solutions aim to streamline internal office operations by automating paperwork and administrative processes. The company utilizes artificial intelligence technologies such as automated messaging models and other advanced tools to enhance the efficiency of operations.

Alyahya also highlighted that BROOCH operates on cloud computing, enabling clients to access the platform from anywhere in the world.

The company leverages AI-powered solutions for analytical purposes, as well as for managing repetitive tasks and measuring performance related to both employees and clients.

The fourth edition of the award-winning global technology event, LEAP, runs from 9 to 12 February in Riyadh with the participation of over 1,800 exhibitors, more than 1,000 speakers, and over 680 startups with awards exceeding $1 million.

Under the theme ‘Into New Worlds,’ LEAP 2025 aims to showcase the latest innovations and facilitate knowledge exchange, expanding business networking and investment opportunities in the tech sector.

The event, featuring participation from 18 countries, is organized by Tahaluf and the Ministry for Communications and Information Technology (MCIT), in partnership with Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones, and the Events Investment Fund.