Riyadh – Sharikat Mubasher: The General Entertainment Authority (GEA) launched the “Entertainment Partner” program, aimed at supporting entrepreneurs and startups in Saudi Arabia’s growing entertainment sector.

The six-month program offers a wide range of support, including expert consultations, funding opportunities, training, mentoring, and networking to help startups succeed, according to the Authority’s announcement on its official website.

It targets businesses operating in areas such as live entertainment experiences, event management, crowd control, logistics, ticketing, and other related services.

The program will feature both in-person and virtual sessions and is part of GEA’s broader strategy to cultivate a vibrant, innovative ecosystem within the Kingdom’s entertainment industry.

Applications are now open through the official program website and will remain so until 3 August, 2025.