Riyadh - Sharikat Mubasher: Touché Privé, Turkey's fast-growing modest fashion brand, secured $5 million in investment from Amplify Growth Partnership (Amplify Growth) to strengthen its presence in Saudi Arabia and fuel expansion across the GCC region.

With this fresh capital, Touché Privé plans to forge a strategic partnership with one of the Kingdom’s largest retail groups to accelerate the opening of flagship stores in prime locations, the company announced in a press release today.

Ahead of its planned IPO, the company prepares additional funding rounds to scale operations and solidify its leading position, setting new standards for modest fashion across Saudi Arabia, the UAE, and Kuwait.

Enes Can Büyükköse, CEO of Touché Privé, commented: “Saudi Arabia is inspiring transformation and modernization globally, from innovation to fashion. With Amplify Growth’s alliance, we are doubling down on our expansion in the Kingdom and across the GCC. Our mission is to empower women to express themselves confidently through design, community, and modern modesty.”

Meanwhile, Miraç Bal, GCC Partner at Touché Privé, emphasized the company’s position as the only modest fashion brand combining design, technology, and community at scale. “This makes us the natural category leader and a highly attractive story for investors, as proven by Amplify’s commitment and the strong appetite for our upcoming rounds.”

For his part, Sharaf Sharaf, Fund Head at Amplify Growth, stated that the investment represents the company’s third transaction to date and reflects its confidence in Touché Privé’s strong track record, having rapidly grown into a global omnichannel player with sales across over 100 countries.

Touché Privé has built deep loyalty among millennial and Gen Z women aged between 20 and 45, who seek contemporary, design-led modest wear that aligns with modern lifestyles. It has seen demand for its designs accelerate worldwide, achieving 102% year-over-year growth in 2024 and generating $30 million in revenue.