Riyadh - Sharikat Mubasher: The Saudi travel company Almosafer, part of Seera Group, expanded its strategic partnership with VisitBritain to promote Britain as a top destination for Saudi travelers.

Through this partnership, which was finalized during the World Travel Market (WTM) in London, Almosafer will showcase and develop a new portfolio of high-value packages featuring signature experiences found only in Great Britain, the company announced in a press release today.

The partnership reinforces the ongoing collaboration between the two entities, aligning with growing demand and stronger travel links between Saudi Arabia and Britain.

Commenting on the partnership, Muzzammil Ahussain, CEO of Almosafer, said: “Together with VisitBritain, we look forward to deepening engagement with Saudi travelers and showcasing the best of Britain through our platforms and tailored offerings.”

He affirmed that this continued collaboration reflects the shared commitment of both entities to enriching travel experiences for Saudi travellers.

In turn, Gary Robson, VisitBritain Director for Europe, the Middle East, and India, stated: “We are delighted to strengthen our partnership with Almosafer to inspire more visitors from Saudi Arabia to choose Britain. Saudi travelers are among our highest-spending international visitors, and this collaboration is a valuable opportunity to deepen relationships in one of our key GCC markets.”

Moreover, Almosafer will highlight the most exciting and trending destinations across Britain with bespoke offers, targeted campaigns, and travel experiences designed to showcase the country’s culture, heritage, and modern appeal to Saudi audiences.