Riyadh – Sharikat Mubasher: Saleh Baarmah, Co-Founder of SBR, described the platform as an AI-powered assessment tool that makes hiring smarter, faster, and more data-driven. He explained that SBR provides recruiters with in-depth analytics of candidate profiles using advanced AI, reducing reliance on subjective human judgment.

Speaking to Sharikat Mubasher on the sidelines of Seamless Saudi Arabia 2025, Baarmah noted that the company secured several strategic partnerships during the event with entities whose vision aligns with SBR in data analysis and human resources, including Tafadi Security, Moeen Global Talent Recruitment, and others.

He added that SBR continues to expand its portfolio of services and products, emphasizing that Seamless offers valuable networking opportunities with investors and venture capital funds, a kind of support that reinforces the company’s confidence in its growth trajectory.

Baarmah concluded that SBR aims to become a leading platform in delivering deep AI-driven assessments, whether for HR needs or broader product applications.

Seamless Saudi Arabia 2025, the Kingdom’s most comprehensive event for digital commerce, next-generation payments, and embedded finance, runs from 17 to 19 November in Riyadh, gathering merchants, SMEs, retailers, banks, and payment providers to discover the latest innovations in the digital commerce and payments ecosystem.

With the theme ‘The Future of Digital Commerce,’ this three-day conference hosts over 600 speakers, more than 600 exhibitors, and over 25,000 attendees from around the globe.