Riyadh – Exclusive Sharikat Mubasher:  Lead Flow, a Saudi-focused e-commerce startup, is aiming to simplify in-store purchasing through its smart shopping technologies, according to Chief Operating Officer Rami Al-Sharif.

Speaking to Sharikat Mubasher on the sidelines of Seamless Saudi Arabia 2025, Al-Sharif said the company is building its services around a “smart trolley” system that allows customers to shop and pay seamlessly without queuing at traditional checkout counters. He noted that the technology is designed to make the entire shopping process quicker and more convenient for retailers and consumers alike.

Al-Sharif added that Lead Flow is prioritizing the Saudi market as part of its alignment with Vision 2030. He expressed confidence that the solution Lead Flow is providing to its users will gain strong traction, especially as the Kingdom continues to witness rapid growth in the e-commerce and retail technology sectors.

Seamless Saudi Arabia 2025, the Kingdom’s most comprehensive event for digital commerce, next-generation payments, and embedded finance, runs from 17 to 19 November in Riyadh, gathering merchants, SMEs, retailers, banks, and payment providers to discover the latest innovations in the digital commerce and payments ecosystem.

With the theme ‘The Future of Digital Commerce,’ this three-day conference hosts over 600 speakers, more than 600 exhibitors, and over 25,000 attendees from around the globe.