Riyadh – Sharikat Mubasher: Expo 2030 Riyadh signed a strategic partnership with the Saudi Media Forum, reinforcing media collaboration ahead of the Kingdom’s hosting of the global exhibition.

As per a recent press release, the agreement was announced during a ceremony attended by Talal Al Marri, Chief Executive Officer of Expo 2030 Riyadh Company, and Mohammed Alharthi, Chairman of the Saudi Media Forum and President of the Arab States Broadcasting Union.

Under the partnership, Expo 2030 Riyadh will act as the Saudi Media Forum’s “Foresight Partner,” reflecting a shared commitment to future-oriented dialogue in line with the Expo’s theme, ‘Foresight for Tomorrow’.

Expo 2030 Riyadh will also play an active role in this year’s forum, engaging with Saudi Arabia’s media ecosystem to highlight the national significance of the Expo and the media’s role in shaping its narrative, impact, and long-term legacy.

The Saudi Media Forum, in turn, will support Expo 2030 Riyadh through year-round media engagement across leading platforms, aiming to broaden public awareness and strengthen audience connection nationwide. The collaboration positions Expo 2030 Riyadh as a core pillar of Saudi Arabia’s transformation journey under Vision 2030, while reinforcing the Kingdom’s role as a forward-looking contributor on the global stage.

The Saudi Media Forum takes place in Riyadh from 2 to 4 February 2026, with participation from more than 250 local, regional, and international companies, alongside senior media leaders and technology firms.