Riyadh - Sharikat Mubasher: Mindsets, a talent-centric investment company, announced its partnership with TDK SensEI to introduce the industrial edge‑intelligence platform edgeRX to customers across Europe, the Middle East, and Africa (EMEA).

Under this partnership, Mindsets becomes an authorized value‑added reseller, providing localized access, integration, and support for edgeRX in key industrial markets throughout the region, according to an official statement released today.

Customers will have access to edgeRX and benefit from faster adoption of edge intelligence, improved equipment reliability, and enhanced performance monitoring, leveraging Mindsets’ established regional footprint and deep industry expertise.

Commenting on the partnership, Kyle Arnold, Chief Marketing Officer of TDK SensEI, said: “Partnering with Mindsets allows us to combine TDK SensEI’s edge intelligence platform with a team that deeply understands the operational realities of EMEA industries. Together, we are enabling customers to accelerate digital transformation with solutions that are both technically advanced and regionally tailored.”

For his part, Rayan Khraibani, CEO of Mindsets, affirmed that the partnership brings together TDK SensEI's proven edge AI capabilities with Mindsets' deep regional and technology expertise and strategic consulting practice.

edgeRX is a powerful solution that transforms real‑time sensor data into actionable operational intelligence directly at the edge. It offers several benefits, including edge-to-cloud orchestration with secure cloud capabilities, real-time diagnostics and anomaly detection, and scalable asset management.