Riyadh - Sharikat Mubasher: Apparel Group, the global fashion and lifestyle retail conglomerate, plans to add 25 new brands to its portfolio as part of its strategy to strengthen business in Saudi Arabia through digital commerce expansion, according to CEO Neeraj Teckchandani.

The group plans to open 200 new stores this year to broaden its network to a total of 1,000, Teckchandani stated in an interview with Al Eqtisadiah newspaper.

The new brands added to the group’s portfolio cover fashion, footwear, restaurants, and entertainment, including Footasylum, FitFlop, and Clarins, as well as Bobbi Brown, Wagamama, Ivy Asia, and Punjab Grill.

With these additions, Saudi Arabia is expected to become Apparel Group’s largest market in terms of footprint and revenue share in the coming period, Teckchandani said.

He further affirmed that Saudi Arabia is the group’s main growth engine in the coming years, supported by strong consumer demand, rapid development of shopping centers, and increasing contribution from digital commerce. 

Apparel Group also prepares to launch a unified SuperApp this year, integrating its loyalty program, the SixFeet platform, and all digital assets into a single application to accelerate e-commerce growth, improve customer experience, and increase operational efficiency.

Apparel Group manages 85 global brands and over 2,500 stores across Saudi Arabia, the UAE, Bahrain, Qatar, and Oman. Its portfolio includes internationally renowned fashion, footwear, food, and lifestyle brands.

In October 2025, the group partnered with Arabian Alesaar to launch 24 global brands in Saudi Arabia. It also unveiled its plans to increase the number of stores it operates in the Kingdom to 2,000.