Dubai - Sharikat Mubasher: Majid Al Futtaim, a leader in shopping malls, communities, retail, and leisure, and the Mohammed Bin Rashid Establishment for Small and Medium Enterprises Development (Dubai SME) launched Ma’an by Majid Al Futtaim initiative to boost and support SMEs across the UAE.

Ma’an aims to create a new platform for UAE entrepreneurs and emerging businesses to grow their brands at scale, while driving seamless collaboration between the public and private sectors to accelerate impact, according to the official press release.

The initiative provides SMEs a direct pathway to one of the region’s most powerful consumer ecosystems. Selected brands will be able to showcase their products at Majid Al Futtaim destinations where millions of customers shop, dine, and spend their time.

Ahmad Almheiri, Acting CEO of Dubai SME, stated that the initiative reflects the importance of strategic public-private collaboration in creating practical growth opportunities for SMEs. “By connecting emerging businesses with established consumer platforms, Ma’an enables entrepreneurs to strengthen market access, build brand visibility, and accelerate commercial growth.”

For his part, Ahmed Ismail, CEO of Majid Al Futtaim Holding, said: “This initiative, delivered in close partnership with Dubai SME and the Department of Economy and Tourism, demonstrates the strength of public–private collaboration in advancing the nation’s entrepreneurial ambitions. We are proud to stand alongside our government partners in supporting the next generation of UAE businesses and look forward to welcoming these emerging brands into the Majid Al Futtaim ecosystem.”

Alongside physical retail opportunities, participating businesses will benefit from Majid Al Futtaim’s marketing and communications platforms, including visibility through the SHARE app, social media, mall digital screens, media outreach, and collaborations with influencers and lifestyle partners.