Riyadh - Sharikat Mubasher: The Sports Investment Forum 2026 (SIF) witnessed the launch of the first sports innovation incubator in Saudi Arabia, in collaboration with the Small and Medium Enterprises General Authority (Monsha’at) and R-SPORT, a leading Saudi sports company.

The incubator aims to empower entrepreneurs and innovators to transform their ideas into scalable projects, powering the sector’s growth and stimulating investment opportunities, as stated by Monsha’at.

The Sports Investment Forum 2026 took place in Riyadh from 20 to 22 April, bringing together local and international players. It featured keynote sessions, agreement signings, and an investment exhibition, in addition to a dedicated business club to facilitate meetings between investors and corporate leaders.

SIF also concluded strategic agreements with major financial funds to launch sports investment funds worth over SAR 700 million.

The event underscored Saudi Arabia’s accelerating push to position sports as a key investment sector, supported by regulatory reforms, infrastructure development, and government-backed initiatives aligned with Saudi Vision 2030.