Muscat – Sharikat Mubasher: Personalized meal subscription platform CALO has officially launched in Oman, expanding its presence across the GCC and making its services available throughout Greater Muscat, including Al Amerat and Al Mabela, with plans to extend coverage to additional areas across the Sultanate.

The expansion follows a successful soft launch that saw demand exceed expectations, prompting the company to remove customer waitlists, broaden its delivery network, and increase operational capacity.

Supporting the rollout is CALO’s newly opened flagship kitchen in Oman, a facility designed to produce and deliver personalized meals six days a week while maintaining quality and consistency as customer demand grows.

Ahmed Al-Rawi, co-founder and CEO of CALO, said the company’s goal is to simplify healthy eating by combining personalization, convenience, and quality. He noted that customers can tailor meals to their nutritional needs, manage subscriptions flexibly, and save time while building healthier eating habits.

CALO offers a variety of meal plans, including balanced nutrition, high-protein options, and chef-curated menus. Users can customize meals, monitor calorie intake, and access rotating weekly menus through the platform.

The company said it has served more than 280,000 customers and delivered over 18 million meals across the GCC to date. With its full-scale launch in Oman, CALO aims to strengthen access to personalized nutrition services while contributing to the growth of the country’s food-tech sector.