Dubai - Sharikat Mubasher: Wio Bank, a leading digital banking platform in the Middle East, signed a partnership agreement with Geidea, one of the MENA region's leading fintech and merchant payment providers, to bring Wio's business banking and financing solutions directly to SMEs through Geidea's merchant network across the UAE.
The agreement was signed by Prateek Vahie, Chief Commercial Officer at Wio Bank, and Pankaj Kundra, Chief Executive Officer at Geidea UAE, according to the official statement released today.
Through this partnership, Wio's business banking and lending products will be available to Geidea's merchant network, enabling Geidea to extend its value to merchants beyond payments.
Geidea will act as a distribution and referral channel for eligible merchants, while all financing assessments, approvals, onboarding, and disbursements will remain under Wio Bank’s independent underwriting and regulatory framework.
By channeling Wio's digital banking and lending capabilities through Geidea's merchant base, the partnership creates a more direct and efficient route for small businesses to access the financial tools they need, without the complexity that has historically held them back.
Commenting on the partnership, Vahie said: “By partnering with Geidea, we are embedding Wio's digital banking and lending capabilities directly into the tools merchants already rely on every day. This is what a modern banking ecosystem should look like: connected, intuitive, and designed to help businesses grow.”
For his part, Kundra affirmed that the partnership will strengthen Geidea UAE’s ability to support merchants with more than payment acceptance alone. “By bringing together operational and financial capabilities into a more connected experience, we are helping businesses access the tools they need to operate more efficiently, manage growth with greater confidence, and spend less time navigating disconnected systems.”
Rather than navigating fragmented processes to access banking and credit, eligible merchants will benefit from a streamlined experience, including faster onboarding, transparent financing terms, and access to capital through a single, unified journey.