Riyadh - Sharikat Mubasher: The Saudi award-winning travel company, Almosafer, broadened its collaboration with Trip.com, the leading travel service provider, to transform travel experiences in the Kingdom, a recent press release stated.

Through this collaboration, both parties aim to enhance inbound travel by promoting the Kingdom as a prime travel destination in the region, in line with Vision 2030’s goals.

The collaboration also targets reinforcing corporate travel across the Middle East region and boosting inbound tourism from the Asian markets.

Almosafer will integrate its comprehensive range of travel services with the leading-edge technology and data aggregation abilities of Trip.com to create more exciting opportunities for travelers and fortify the Kingdom’s tourism landscape.

Meanwhile, Trip.com will leverage Almosafer’s regional expertise and deep understanding of visitors’ needs and preferences to increase the visibility of the immersive and enriching tourism experiences in the Kingdom across its data-led and technology-driven platforms.

Muzzammil Ahussain, CEO of Almosafer, emphasized the company’s commitment to offering a seamless travel experience for guests and visitors of Saudi Arabia.

“In line with our digital-first approach, we are excited to expand cooperation with Trip.com Group to further this goal and support the ambitious tourism mandate of Saudi Vision 2030,” Ahussain said.

He added: “The partnership will give Saudi Arabia higher visibility in both regional and global markets and together, we aim to elevate Saudi Arabia as a captivating destination for all age groups and interests.”

For his part, Boon Sian Chai, Managing Director and Vice President of International Markets at Trip.com Group, stated that the cooperation with Almosafer will help to attract tourists to the Kingdom and transform the travel experience for global visitors.

He added: “Trip.com Group is further an ideal partner for Almosafer Business in managing business and corporate travel across the Middle East, simplifying and streamlining corporate travel experiences.”

Almosafer, part of Seera Group, offers a wide range of services to create opportunities for outbound, leisure, and religious travel. It offers consumers seamless user experiences for domestic and international travel bookings through its omnichannel offerings, world-class technology platforms, central sourcing and fulfillment capabilities.