Riyadh - Sharikat Mubasher: The Saudi Tasaru Mobility Investments is in talks with Lucid Group and Ceer, the first Saudi EV brand, to explore potential cooperation opportunities, Michael Müller, CEO of Tasaru Mobility, revealed.

The three parties focus on enhancing the supplier side through establishing a supportive ecosystem to have lean processes, Müller stated in an interview with Al Arabiya Business.

Speaking about Tasaru’s strategy to attract more foreign direct investments (FDI) to the Saudi market, Müller noted that the company is mainly reaching out to companies that already made strategic decisions to expand in the Middle East, leveraging the attractiveness of the Saudi mobility sector.

He added that the Kingdom has the potential to become a “front runner” in the next-generation mobility field and autonomous driving technology.

Müller elaborated that autonomous driving and its related industries require IT solutions and a robust infrastructure to attract more investments.

The Public Investment Fund (PIF) recently launched Tasaru Mobility Investments to develop local supply chain capabilities for the automotive and mobility industry in Saudi Arabia.

The main goal of Tasaru Mobility is to deliver long-term returns through the localization of manufacturing expertise and the latest cutting-edge technologies that will boost the development of the EVs and autonomous mobility ecosystem in the Kingdom.