Riyadh - Sharikat Mubasher: The Saudi Sports Company (SSC) extended its exclusive media partnership with Formula E for the next three seasons, in a bid to expand motorsport broadcasting in the Middle East and North Africa (MENA) region, a recent press release unveiled.
The extended agreement includes comprehensive year-round coverage on SSC, Shahid, and MBC Action, including live coverage of the Diriyah E-Prix.
The dedicated motorsport channel SSC 2 will complement its offering of extensive live broadcasting of all races and qualifying sessions with new highlights packages, meanwhile, Shaid will offer all-encompassing coverage of every racing session, along with other exclusive Formula E programs.
According to the agreement, MBC Action will provide highlights coverage for all races in addition to broadcasting live the qualifying and race sessions of both Diriyah races.
The agreement further includes exclusive broadcast rights in both English and Arabic across Algeria, Bahrain, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Qatar, Saudi Arabia, Syria, Tunisia, United Arab Emirates, and Yemen.
Aarti Dabas, Chief Media Officer of Formula E, stated that the collaboration with SSC underscores the shared commitment to bringing exhilarating motorsport action to fans.
“As we gear up for the Diriyah E-Prix, we look forward to delivering unparalleled coverage and bringing the thrilling world of electric racing closer to our ever-growing fanbase across this important region," Dabas concluded.
