Riyadh - Sharikat Mubasher: Saudi Modern Electronics Company (MEC), part of AL-Faisaliah Group, signed a distribution agreement with the US-based Admiral Appliances and Electronics Company, a recent statement revealed.

According to the agreement, MEC will be the exclusive distributor of Admiral’s products in Saudi Arabia.

The agreement was signed by Wajih Beiruti, CEO of MEC, and Vishal Saxena, CEO of Admiral Appliances, in a ceremony attended by several officials, including Hassan Obaidan, COO of MEC, and Mostafa Khalifa, Head of Home Appliances and Growth Business at MEC.

This partnership underscores the commitment of Admiral Appliances to expanding its presence in Saudi Arabia and the entire region.

Admiral Appliances and Electronics offers a wide range of home appliances, including air conditioners, refrigerators, washing machines, cookers, dishwashers, mixers, microwave ovens, electric ovens, air fryers, toasters, sandwich makers, kettles, blenders, coffee makers, water dispensers, irons, steamers, vacuum cleaners, and LED TVs.

Meanwhile, MEC operates a comprehensive network of retail and service locations covering most of Saudi Arabia.