Dubai - Sharikat Mubasher: The UAE-based foodtech startup Grubtech secured $15 million as part of its Series B and Series A extension rounds.

In a statement, the company revealed that it will dedicate the proceeds to fuel its geographic expansion and open offices in Saudi Arabia, Europe, and the UK.

The Series B round was led by the venture capital (VC) arm of the Saudi Jahez Group, with the participation of existing investors Addition and Oryx Fund, the MENA-dedicated fund of Hambro Perks.

Founded in 2019, Grubtech aims to fill the gap in technology solutions for omnichannel operations in the food and beverages (F&B) sector. It offers a wide range of solutions to streamline in-store operations, fulfillment, and artificial intelligence-driven data analysis.

Mohamed Al Fayed, Co-founder and CEO of Grubtech, stated that the company provides diverse products to empower customers to continue using elements of their tech stack while adopting new sales channels and digital solutions seamlessly.

"We are excited to continue our push into different markets where we've identified strong demand and growth potential,” Al Fayed added.

For his part, Abdulaziz Alhouti, Chief Investment Officer of Jahez Group, commented: "Having invested in multiple technology solutions across the F&B and Quick Commerce sectors, we've seen firsthand the value of Grubtech's integration platform across our merchant base.  We're excited to back the team at Grubtech as they continue to innovate with new products and push into new geographies."

Grubtech’s flagship solution, gOnline, provides users a unified commerce engine by integrating a wide set of online and in-store ordering channels into downstream systems like POS, ERP, inventory, 3rd party logistics, and loyalty solutions.