Riyadh – Sharikat Mubasher: Saudi-based edtech startup GAGA announced the successful closure of a $2.5 million pre-Series A funding round led by Phoenix Venture Partners, with participation from several family offices and individual investors.

GAGA plans to use the newly secured funding to expand its teacher network, strengthen its technology infrastructure, and scale Arabic-language educational content across Saudi Arabia, according to a recent press release. The investment will also support further development of the company’s AI-powered learning tools.

Founded by Abdullah Alkharsani and Eyad Alshabaan, GAGA offers live, interactive online education for students aged between four and eighteen. The platform currently delivers more than 1,000 live programs covering around 200 academic and skill-based subjects, allowing students to interact directly with teachers in real time.

Unlike many digital learning platforms that rely primarily on pre-recorded lessons, GAGA focuses on live, gamified classes designed to increase student engagement and participation. The company’s model centers on real-time interaction between teachers and students, aiming to replicate the dynamics of classroom learning in a digital environment.

The startup is also developing artificial intelligence tools to personalize learning experiences. These technologies are intended to analyze student performance, identify knowledge gaps, and create customized learning paths tailored to individual needs.

Following the latest round, GAGA’s total funding has reached $4.2 million, as the company positions itself as an alternative to traditional private tutoring and non-interactive online education platforms in the Kingdom.