CEO: Hakbah managed to attract new segment of clients into e-saving

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GHADA.ISMAIL
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Sep 4, 2024
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Riyadh – Sharikat Mubasher: Naif AbuSaida, the CEO and founder of Hakbah told Sharikat Mubasher that 20% of his company’s current clients are trying their saving Group service for the first time, which reflects the company’s ability to attract a new segment of clients into the saving finance sector.

On the sidelines of his participation in the 24 Fintech Exhibition, AbuSaida added that the Saudi market is packed with promising investment opportunities in the fintech industry that are waiting to be exploited in the best possible way. The CEO further added that Hakba is now focusing on the Saudi Market for the fact that it possesses high growth potential with no plans to expand beyond it for present time.

AbuSaida stated that Hakbah is keen on elevating the experience of its client through entering multiple of strategic partnerships as it signed an agreement with The Company for Cooperative Insurance (Tawuniya) during the event.

 Hakbah Company is a promising Saudi fintech startup specializing in alternative savings and Savings Groups. Hakbah's mission is to digitize financial habits by developing innovative savings products that help increase financial inclusion, support a non-cash society, and bridge the gender gap in savings. The Saudi Central Bank (SAMA) permits Hakbah to test its innovative products under the Regulatory Sandbox.


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