Riyadh – Sharikat Mubasher: Saudi Arabia approved the launching of the Saudi Investment Marketing Authority, a new entity tasked with promoting investment opportunities locally and internationally.

As reported by the Saudi Press Agency, the approval came during a Cabinet session chaired by Crown Prince Mohammed bin Salman.

Khalid Al-Falih, Saudi Investment Minister said on his X account that the authority will highlight Saudi Arabia’s competitive advantages, investment incentives, and strategic sectors while attracting foreign direct investment, boosting domestic investment, and supporting local investors. The goal is to drive economic growth, create quality jobs, and foster innovation.

The authority will use advanced technologies, data-driven strategies, global partnerships, and digital platforms to target international investors. It will promote opportunities across key sectors such as technology, industry, tourism, logistics, renewable energy, healthcare, education, and real estate.

This stride builds on broader investment reforms under Vision 2030, including the Investment Law approved in 2024, which enhances regulatory clarity and ensures equal treatment for local and foreign investors. Combined with regulatory updates and the creation of special economic zones, the new authority is part of Saudi Arabia’s push to become a global investment destination.